Global Watch Shop

The Ultimate Guide to Selling your Rolex in London

Rolex is a luxury household name. It is a prestigious watchmaker with a longstanding and reputable history of creating timeless classic watches the world over. Despite producing more than a million timepieces every year, Rolex still commands maximum value and respect in the watch (and wider) industry. Owners sell their pre-loved and often unworn watches daily via various means and methods. Quite staggeringly, Paul Newman’s Exotic Rolex Daytona 6329 was sold at a New York auction for a record-breaking $17.75 million in October 2017. Despite originating in 1905 at the hands of Hans Wilsdorf, its popularity, reputation, and value have increased exponentially over the last hundred years, and the demand shows no sign of slowing down. 

So, if you think you are ready to sell your Rolex, we have put together a comprehensive ‘sell my Rolex in the UK’ guide. This how-to guide is designed for those of you who have been toying with the ‘sell my Rolex’ thought process but are looking for more information or reassurance on how best to go about it. You can also look to answer some of the burning questions you might have about how to sell your Rolex.

What To Do Before You Sell a Rolex in London

Before selling your Rolex, there is some groundwork to do which could prove to be beneficial to you. Below are some of the prerequisites you can do and obtain to help you out when you want to sell a Rolex in London.

Gather Information

Firstly, before you google “sell my Rolex in the UK” or “sell my watch in London”, you want to collate as much information about your watch as you can. Important information to identify should include its age, reference number and specific model number. Also, try to identify whether your watch is a limited edition or a collectable iconic model or series. If you can, try to get an understanding of how many of your watches are in circulation, as this will help you to determine the actual value of your watch. 

Know the History and Specifications

Along with identifying some key information regarding the specifics of your watch, there is some additional information that you could obtain to help you when it comes to selling your watch. What is more, certain features could see the value of your watch increase. Here is a list of some of the things you might need to have or understand about your watch to make the process easier and more lucrative. 

  • Do you have the original packaging, tags and stickers?
  • Do you have the original papers and documents together with the warranty card and any other accessories that may have been provided at the time of purchase?
  • Is it still under the manufacturer's warranty?
  • Has your watch been serviced, and if so, by who? Can you provide invoices or documentation in relation to the service?
  • Has your watch been worn or used?
  • Is your watch damaged or scratched, and if it has, then has it been repaired?
  • Are you the first owner of the watch? If it has had a previous owner, do you know who?
  • Is there a history to this watch or a story to tell?

Best Places To Sell My Rolex - Where Can I Sell My Watch?

Now that you have collated as much information about your watch as possible, you can start to consider where you might sell your watch. 

Sell My Rolex in London 

Here at Global Watch Shop, we have a combined total of more than 30 years of experience in buying and selling luxury watches. We pride ourselves in being one of the watch shops in London to be recognised in the WatchPro Hot 100 list for excellent customer service, rapid growth and commitment to building a reputable brand. We work for and with our customers to provide you with the best and most comfortable experience selling your Rolex in London. 

So, if you are local to London or happy to travel to London, then we would love to meet you. We welcome customers into our store in the world-famous London Silver Vaults. We are conveniently situated in central London on Chancery Lane. You can make an appointment to bring your watch to us or turn it up on the day. 

Selling Outside of London

While it may be easy to find watch shops in London, finding one outside of London can be difficult. We understand that travelling to London isn’t always feasible or convenient for you and are happy to accommodate your needs and wishes. So, if you cannot get to London, then fear not; we offer a service for anyone looking to sell their watch outside of London. We offer a secure, free of charge, fully insured, next-day delivery service. This service allows you to conveniently ship your watch to us from your local post office. Once we have received your watch and agreed on the purchase price, the funds will be sent to your chosen account on the day of the sale. 

We aim to offer you a fair price and a fast and seamless service that gives you peace of mind and confidence when selling your watch from around the UK. Before sending your watch, you can complete our online form to provide us with some details about your watch, and we can give you a price. The form should only take you a few minutes to complete, and we endeavour to get back to you with a price within office hours. 

Selling A Rolex Quickly

We operate a very efficient service designed so that process should be quick and easy from start to finish. When selling your watch in person, our guidelines are that it usually takes less than an hour from providing our quote to the cleared funds arriving in your nominated account. 

If you are selling your watch via our portal service, then in the overwhelming majority of cases, you should receive the cleared funds in your account the same day we receive your Rolex.

How Much Can I Sell My Rolex In The UK For?

We understand that this is a burning question, and we will not make you wait any longer for the answer. 

As touched on above, there are several contributing factors when it comes to valuing your Rolex. It will depend on the model, the condition and any of the original packaging and paperwork that you can provide. As discussed, the more information you can provide us with, the better. 

The best way to get a price is to fill out an online form to provide us with some details regarding your watch, upload some photos, and we will get back to you straight away. 

No-Obligation Quote

At no point are you obligated to sell your watch to us. If you are considering it or would like to receive a quote on its value, then fill out our form, and we will get back to you with a no-obligation quote. 

Buying And Selling A Online

When selling watches, we ensure all of our watches are checked for authenticity, quality and ownership. If you are buying a pre-owned Rolex, we ensure that it is polished and serviced (if required) before being sent to a customer to ensure it is in the best possible condition. We provide you with a quality promise to give you the utmost confidence when buying from us, whether online or in person. We will also provide you with the highest quality imagery and detailed information. We also offer a return service within seven days of purchase for your peace of mind. 

You can, of course, choose to visit our store in person should you want to look at a watch before committing to purchase. If you want to do this, then feel free to make an appointment with us. 

I Know What I Want

If you know what watch you are looking for and it is from one of our selected brands but not visible on our website, then please do get in touch. We can source a variety of watches that may not be on our stocklist. 

Common Questions

I want to sell my watch in London, but it is not a Rolex; what can I do? 

At the Global Watch Shop, we sell and buy a whole range of luxury watches, not limited to Rolex. You can take a look at the brands we typically sell and buy, which include some of the following; Audemars Piguet, Cartier, Tag Heuer, Hublot, Omega and many, many more. Visit our brands' page for the full list. 

Can I Buy a Watch As Well As Sell My Watch?

Absolutely. We sell luxury men’s and women’s watches from many prestigious brands. We have access to many of the largest watch specialist suppliers in the UK and can offer you a huge range of watches. Our service goes above and beyond to help guide you through the entire purchase process, offering our experienced advice on materials, styles, brands and designs. We understand that buying a prestigious watch is a big decision, and we are here to guide you through it. 

If you are looking to sell your watch and buy a new watch in tandem, we can buy your watch in part exchange for your new one. You can use your Rolex as credit or a deposit on your next purchase, should you wish to. Alternatively, you can use your existing watch as a deposit and take advantage of the flexible range of finance options that we offer. 

If the sale of your watch exceeds the value of your new watch, then we can offer an exchange and credit you with the additional funds to your nominated account.

Special Circumstances

Sometimes you may not have all of the information you need to sell. Here are some common problems and solutions. 

I want to sell my watch, but I am not sure of the reference number or serial number. What do I do?

There are several ways you can find the reference number of your Rolex. Firstly, if you have the accompanying paperwork, i.e. the warranty card, receipt, or service records, the reference number should be recorded there.

If, however, you do not have the accompanying paperwork, you will have to look at the watch itself. Where the reference number is found could vary depending on the watch. The Oysterquartz model, for example, is the only Rolex to have the number engraved on the back of the watch. 

On all other models, the reference number is typically hidden from view. To find the reference number, you will have to remove the bracelet on the 12 o’clock side to see the reference number engraved in the case. The number is in between the watch lugs hidden behind where the bracelet meets the case. If you are concerned about doing this, there are many YouTube tutorials you can follow. Alternatively, bring it to our London store, and we can do this for you. 

As with the reference number, the serial number can be found on the original paperwork should you have it. If you don’t, then once again, you will have to look at your watch to find it. 

The serial number is found on the opposite side of the reference number on the watch case. As before, you will have to remove the bracelet from the watch case but draw your attention to the 6 o’clock side, where you should find the serial number engraved on the case. Again this is something we can help you with, should you need it. 

Can I sell my Rolex without papers in the UK?

Undoubtedly having all of the original paperwork will help to sell your Rolex and increase its value. However, selling your Rolex without papers it possible. As a professional service, we will still be able to authenticate your watch without the original paperwork. We understand the movements and parts that make up a Rolex and have the knowledge and experience needed to determine the authenticity and subsequent value of your watch. 

The Ultimate Guide to Selling your Rolex in London Global Watch Shop

Check out the full range of our excellent independent reviews on Trustpilot.

I Have More Questions.

If you have any other questions about selling your Rolex, then please do not hesitate to contact our team of professionals. We are always happy to help. 

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53-64 Chancery Lane,
London WC2A 1QS
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