Launched in 1956, the Day-Date is one of the most exclusive wristwatches in the Rolex range, remaining an iconic favourite for over 50 years. Available only in 18ct gold or platinum, the Day-Date embodies a certain affluent prestige in the wearer, with a choice of bespoke dial and bracelet designs allowing you the opportunity to tailor your watch to your exact specifications.
This fabulous model’s main selling point is its innovative qualities. The Day-Date was the first watch in the world to indicate the day of the week spelled out in full, with self-changing day and date indicators, and has remained a forward-thinking piece of kit ever since. The watch has been a favourite amongst influential people throughout its history, with a number of US presidents amongst its most notable wearers.