Introduced at the end of the Second World War, the Rolex Datejust was the world’s first automatically date-changing timepiece. Although the original 1945 model was far removed from today’s version - and the process of changing the date took hours rather than milliseconds – the classic look and feel of this watch has seen it pass through the decades without losing any of its classic appeal amongst watch aficionados.
As well as breaking new ground in terms of watch date-changing, the Rolex Daytona featured an innovative rotating turn-o-graph bezel, designed to help pilots measure time intervals accurately. A classic watch with an everlasting elegance and style, the Datejust has remained a hugely popular model with everyone from celebrities to Everest conquering explorers since it was introduced the best part of seventy years ago.
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