Global Watch Shop

Buying A Rolex Watch: The Ultimate Guide

The allure of Rolex watches is undeniable, and as a discerning buyer, you seek a timepiece that embodies craftsmanship, precision, and style. In this comprehensive guide, we delve into the intricacies of buying a Rolex, offering invaluable insights and tips to help you make the best and most informed decision for you. Whether you're drawn to the classic charm of a Rolex Datejust or the robust functionality of a Rolex Submariner, our in-depth exploration will arm you with the knowledge to choose the perfect Rolex to complement your lifestyle, personal taste and budget. So, let's kick off this journey, uncover the world of Rolex and guide you through the process of acquiring the perfect Rolex watch for you.

Establishing Your Budget

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

When it comes to investing in a Rolex, it's important to set a budget that's realistic to the characteristics you want from your watch. This guide will explore the nuances around models, and materials, as well as explore the benefits of buying new or pre-owned. Rolex watches are some of the most sought-after timepieces in the luxury market, and as such, pricing can vary depending on these factors. If budget is a limiting factor then consideration must be given to what compromises can be made.

New watches from Rolex's professional and classic collections can range from a few thousand to tens of thousands of pounds. If you're looking for a more affordable option, buying a pre owned Rolex can save you a significant amount of money. However, it's crucial to ensure that you purchase from a reputable dealer who can guarantee the authenticity, and provenance of the watch. Whilst a full gold watch may be desirable, it will also come with a significant price tag, so considerations should be made around a less expensive material.

The model of the Rolex watch you choose will also play a significant role in determining the cost. Models like the Submariner and GMT-Master II, with their advanced features and functionality, are often more expensive than simpler models like the Oyster Perpetual. Additionally, limited production or vintage models can come with a higher price tag due to their rarity and unique design elements.

Materials used in the construction of your Rolex watch will also impact the price. Stainless steel is the most affordable option and is popular due to its durability and versatility. Two-tone watches that combine stainless steel with precious metals like gold or platinum offer a more luxurious look but also come with a higher price tag. Watches made entirely of gold or platinum are the most expensive due to the value of the precious metals.

Ultimately, when setting a budget for a Rolex watch, it's important to consider your lifestyle and needs. If you're an avid sportsperson, a more robust and sporty model like the Submariner or Daytona may be the best fit for you. However, if you're looking for a more classic, timeless piece, a model like the Oyster Perpetual or Datejust could be a better choice. By taking into account models, materials, and new or pre-owned conditions, you can set a budget that ensures your Rolex purchase is a worthwhile investment.

Options: Buying A New vs. Pre-Owned Rolex

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

When it comes to purchasing a Rolex watch, prospective buyers have two options: they can either buy a new watch or a pre-owned one. There are advantages and disadvantages to both approaches, and it's important to weigh up these factors before making a decision.

One advantage of buying a new Rolex is that the watch will come with a manufacturer's warranty. This means that if the watch suffers from any mechanical failure, the buyer can have it repaired or serviced free of charge. Additionally, new watches are more likely to be in perfect condition, with no scratches or other signs of wear and tear. This can be particularly important for those wanting to purchase a watch for its aesthetic value.

On the other hand, buying a pre-owned Rolex can be a more cost-effective option. Pre-owned Rolex watches are sold at a cheaper price than unworn models, which can make them a more attractive option. Additionally, purchasing a pre-owned Rolex can be a way of obtaining a rare or vintage timepiece that may no longer be available in new condition. In many cases, pre-owned watches have a timeless appeal that simply can't be replicated in a new timepiece.

However, buying a pre-owned Rolex does come with some risks. These watches may have suffered damage or wear and tear that isn't immediately apparent, which could lead to complications down the line. Furthermore, pre-owned watches may not come with the same warranty protections as new models, which means that buyers may be responsible for any repairs or maintenance needed in the future. You should always seek to establish the credibility of the seller and ascertain what warranty options are provided by them when buying preowned.

When deciding between a new or pre-owned Rolex, it's important to consider your budget, your preferences, and your lifestyle. Those who want a watch solely for its aesthetic value may find that a new model is worth the investment, while others who are more budget-conscious may prefer a pre-owned option. Ultimately, the most important thing is to purchase a Rolex from a reputable dealer who can guarantee authenticity and quality, plus provide some guarantee if something does go wrong. By doing so, you can ensure that your purchase is a valuable and worthwhile investment for the longer term.

Key Features to Consider When Buying A Rolex

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

From the iconic Rolex Submariner to the timeless Oyster Perpetual, there are numerous models available in Rolex's professional and classic collections. Each model has its own unique features, design elements, and capabilities that make it distinct from other watches. When considering which watch is right for you, there are a few key factors to take into account before making your purchase. This guide will provide an overview of some of the most important features to consider when selecting a Rolex watch that suits your needs and lifestyle.


The size of the watch is one of the most important features to consider when selecting a Rolex. Not only does it determine how comfortable the watch will be on your wrist, but it also governs its aesthetic appeal. From the smaller sizes like the Lady Datejust 28 to the largest option the Deep Sea Challenge in 47mm, there's a wide range of sizes available in Rolex's collections. Depending on your preference and lifestyle, you can choose from classic designs or sporty styles with a size option available for everyone.


Rolex watches come in various materials for both aesthetics and durability. Stainless steel is perhaps the most popular option due to its robustness and versatility; however, gold models have become increasingly sought-after for their luxurious look. For those seeking something more eye-catching, two-tone watches offer a combination of both stainless steel and precious metals such as rose or yellow gold. Finally, modern materials such as titanium provide enhanced strength with a lighter weight compared to traditional metal alloys used by Rolex for decades.

Complications and Functions

Rolex is famous for its ability to create mechanical watches engineered to deliver functions to support a particular purpose. We'll get deeper into this when we look at individual Rolex Models but for now, consider how your Rolex could support you. It could be that it's only the aesthetics that are important, or maybe you want a watch that's secure in the water. Would you use a stopwatch, or would it be more useful to be able to read the time across multiple time zones? All this is catered for depending on the model you end up selecting as the specific watch for you.

Understanding Rolex Models

Navigating the world of Rolex can be overwhelming, with a myriad of popular models, each boasting distinct features and aesthetics. To simplify your journey, we have categorised the various Rolex models into two primary segments: Classic and Professional.

Classic Models

Rolex's classic models exemplify the essence of luxury, combining refined design with exceptional craftsmanship. Often referred to as dress watches, these timepieces are suitable for formal occasions as well as everyday wear, radiating elegance and sophistication. We take a look at the four most recognisable.

- Rolex Sky-Dweller

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Although many consider the Rolex Sky-Dweller to be part of the Professional range, Rolex officially lists it as part of the classical collection. It features an innovative dual-time zone display, an annual calendar, and a 24-hour display, making it a versatile and practical option for those who frequently cross time zones. Additionally, the Sky-Dweller is available in a range of materials, including stainless steel, bi-metal, and full gold, as well as having options presented on an Oysteflex bracelet. The variety of material, dial and bracelet styles, offer ample opportunities for personalisation. The Rolex Sky-Dweller is the largest of all classic models with a case size of 42mm.

- Rolex Datejust

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Launched in 1945 to mark Rolex's 40th anniversary, the Rolex Datejust was the first wristwatch to feature an automatic date changing function and it remains an iconic design providing both time and date functions. The Cyclops lens magnifies the date 2.5 times for easy legibility, while the collection has a number of dial, bezel and bracelet options. Available in a variety of sizes and materials, the Datejust is a versatile timepiece for those seeking a blend of tradition and invention.

- Rolex Day-Date

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Introduced in 1956, the Day-Date is synonymous with prestige and excellence. This flagship Rolex model is renowned for its day and date display, easily identified by the arc-shaped window at 12 o'clock. Crafted exclusively in precious metals such as gold and platinum, the Day-Date is the epitome of luxury, often associated with world leaders and influential personalities.

- Rolex Oyster Perpetual

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

The Oyster Perpetual is the simplest expression of a Rolex timepiece, combining the brand's pioneering waterproof Oyster case with the revolutionary self-winding perpetual rotor. With its minimalist design and understated charm, the Oyster Perpetual is a timeless classic, only available in stainless steel, and only with a smooth bezel on an Oyster bracelet. Customisation options are limited to dial colour and case size, but within these two simple changes, the Rolex Oyster Perpetual can complement a wide variety of personalities. An ideal entry-level Rolex collection.

Professional Models

Rolex's professional models are often referred to as 'Sports watches' although there is much debate around which models truly fit this term. Each collection under the professional range is designed with specific functions and performance capabilities in mind, supporting a particularly sporting, recreational or occupational activity. These watches are generally considered the most desirable and as such are at the top end of any Rolex waiting list should you seek to buy one new from a Rolex authorised dealer (often referred to as an AD), although the same watch can be found on the pre owned Rolex market, often at significant premiums to their original retail price. Here's a look at the top three, arguably most sought after models from the Professional range

- Rolex Submariner

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

First introduced in 1953, the Submariner is the quintessential king of dive watches, featuring a robust Oyster case, luminescent markers, and a unidirectional rotatable bezel. Waterproof to depths of up to 300 metres, the Submariner is a reliable companion for scuba diving, as well as a stylish accessory for those seeking a sporty yet elegant timepiece to wear around the office.

With options ranging from the entry-level stainless steel non-date through to the full gold bluesy, the Rolex Submariner collection fits into the majority of budget ranges needed to purchase a Rolex.

- Rolex GMT-Master II

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Originally developed for Pan American World Airways pilots in 1955, the GMT-Master II allows the wearer to read two time zones simultaneously. Equipped with a 24-hour rotatable bezel and a separate 24-hour hand, this highly functional watch is designed to support globetrotters and aviation professionals seeking a reliable, sophisticated timepiece enabling tracking of time across multiple timezones.

The GMT-Master's history is full of desirable Rolex models, from the vintage 'Pepsi' to the modern iterations of the newer two-colour ceramic bezels. A watch with a higher entry price than the Submariner due to its more complex movement, and a range of options through steel, two tone, and full gold composition.

- Rolex Daytona

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Probably the most iconic Rolex ever created the Rolex Daytona is Inspired by the world of motorsports. The Cosmograph Daytona is a high-performance chronograph designed for measuring elapsed time and paired with the tachymetric scale engraved into the bezel it's also a tool capable of supporting the calculation of average speeds of set distances or laps. Launched in 1963, the Daytona has become a symbol of speed, endurance, and success, coveted by collectors and racing enthusiasts alike.

The combination of a more complex movement, increased levels of desirability, and leading iconic status lead the Rolex Daytona to be the premium option when considering your first Rolex purchase. Despite the increased initial investment the Rolex Daytona still leads the way among current production models as the ultimate symbol of Rolex excellence

- Other Sports Models

The Rolex professional range also includes the following collections each designed with a specific purpose to support the activities of the owner.

Finding a Trusted Seller

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Once you've selected the watch you'd like to buy it's important to find a seller you can trust, and possibly have a working relationship with for years to come. First time buyers are unlikely to be able to purchase from a Rolex Boutique without having a previous purchase history with the group. The luxury watch market has been a booming industry over the last decade with many new Rolex retailers popping up, meaning your options to purchase are widened and therefore not just restricting you to buy from a local Rolex dealer. There are many more options available, especially when looking at the second hand market. Here are a few tips to help you find the right seller to trust with the significant step of investing in your dream watch.

Research the Seller

There's an old adage used among watch experts and collectors, and that is when you are making your purchase you should always 'buy the seller'. What may sound like a quite confusing term is actually quite simple and straightforward. If you want to be sure of the quality and reliability of the watch on offer, you're buying into the reputation of the seller. Therefore, it's important to research the seller you're considering buying from in advance of your purchase. Look for reviews and testimonials online, read up on their reputation in the watch-collecting community, and check how long they've been in business. If the company is incorporated you can find its complete filing history on companies house, which will give you some confidence in its longevity. Are they VAT registered? Given how much Rolex watches cost, any reputable Rolex dealer will surpass the VAT registration threshold and should be registered for VAT. Do they offer finance for longer than 12 months? If so they will be a 'controlled firm' operating strictly under the control of the Financial Conduct Authority (FCA) and will be found on their register. Do they have permanent premises and how long have they been there? Do you have confidence that they'll still be there next year, next month or even next week, should you need to resolve any issues with them?

Compare Prices & Reputation

Prices should never be taken as a reason to purchase in isolation, these should always be looked at in tandem with the reputation of the seller you're buying from. If using an online marketplace can you see a history of sales to satisfied sellers who have purchased similar items, or does the marketplace provide a compensation guarantee having already qualified all the sellers on its platform?

If the seller is making their sales independently through their own website, can you verify their credibility with a significant volume of online feedback using platforms like Trustpilot or Google Reviews? The cheapest price is not always the best option and without clear evidence of the seller's reputation and credibility you run the risk of being left with an expensive problem.

Secure Payment Methods

Secure payment methods provide an added layer of protection for both buyers and sellers. They help to ensure that the financial exchange is secure, protecting personal and financial information from those with malicious intent. Reputable sellers will usually have a range of secure payment options, and some of these payment options offer additional security for the buyer. Just having these options available will often provide confidence in the seller's faith in the quality and reliability of the products that they sell. While cash payments are often thought to be able to be used to get a better deal, this often is no longer the case and also provides the buyer with little to no protection. Whilst most Rolex watches will be at a value beyond legal levels of cash exchange there can also be no digital signature of the transaction should problems occur later on.

Bank transfers will provide that digital footprint for proof of purchase, but credit & debit cards offer extra purchase protection for the buyer with the ability to 'charge back' transactions where the sale did not complete as it should have done, or where things have gone wrong later on. Sellers offering finance options for a period of over 12 months will also need to be registered with the FCA, and will be bound by their governance and have a requirement to report to the FCA on an annual basis, including disclosing any complaints. Sellers that are registered under the FCA will have a high level of motivation to maintain that registration due to the high value this gives to the business over the longer term.

Ensuring Authenticity

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Verifying the authenticity of a luxury item like a Rolex watch can be complex, so when in doubt, it's always best to consult with a trusted expert or a certified appraiser. With thousands of pounds at stake, counterfeiters have become more adept at making a fake watch appear genuine, but there are many subtle giveaways you can look out for. Our full article on how to tell if a Rolex is fake can be found here, but in the meantime, here are our top 10 tips to ensure authenticity when assessing a Rolex watch: -

Buy from a reputable dealer

Always ensure you're buying from a well-established, reputable dealer. As we've said previously, when looking for a Rolex or any other luxury watch you should really consider the phrase 'buy the seller'. By doing your research and background checks on the dealer you can greatly reduce the chances of buying a counterfeit, or poorly maintained Rolex.

Check the price

If the price is too good to be true, it probably isn't true. Rolex watches are luxury items, and real ones will never be "cheap".

Check the serial number

Authentic Rolex watches have unique serial and model numbers located either between the lugs on the side of the case, or around the rehault. The engraving on a genuine Rolex will appear fine and precise in line with the quality of finishing you would expect from a luxury manufacturer. while a fake may have a more roughly etched appearance.

Check the box quality

The box and accompanying paperwork can often provide additional clues to the authenticity of a Rolex watch. Check the colouring, the quality of the materials and the underside of cushions, flaps and inserts to ensure high-quality finishing. A fake box could just be a fake box, but it could also be a sign that the watch is not an original Rolex.

Inspect the papers

Rolex watches come with a manufactures warranty card or papers. Check this for the correct holograms, logos, and text. Also, the serial and model number on the paperwork should match those on the watch.

Inspect the quality of the finishing

The finish on a Rolex watch should be flawless, with no visible imperfections or inconsistencies. When viewed under a jeweller's loupe the finishing of lettering on the dial, the edges of hands and the central rotor post should be perfect. The polished parts should reflect light uniformly.


A genuine Rolex winder, or crown, has a finely engraved logo. It should be easy to grasp, with clean, precise grooves. Counterfeit crowns might be plain or roughly made. Also check the crown markings are consistent with the model of the watch. Each Crown logo has a meaning, which can be translated to ensure it's correct for that particular model.


A Rolex watch has an automatic (self-winding) perpetual movement and should run smoothly with a soft ticking noise, multiple times a second. If you hear loud ticking once per second, it's not genuine.

Check the provenance

Provenance refers to the full history of ownership of the watch. The more detailed this is, the better. Authentic documentation such as sales receipts, warranty papers and service history can help establish this. A newer watch will by nature have less history to check on than an older watch, which can have quite detailed documentation. In the absence of this documentation will be provided by some dealers to show an absence of any insurance claims or losses registered against the watch

Compare to a known authentic example

It can be difficult to know if any design feature you're looking at is the real deal or not. The best way to tell is to have a real example to compare against. It's much easier to spot differences than it is to ascertain if a good copy has any variation from the genuine article. Whilst it's not always possible, having an authentic example to hand is an excellent gauge against which to assess your potential new purchase.

Whilst none of these steps individually will guarantee the watch you are buying is genuine, the more you can tick off, the more confident you can be that you are buying the genuine article. If you have any doubts at all you should always consult a trusted expert before parting with your funds.

Rolex Watch Sizing

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Sizing a Rolex bracelet involves adding or removing links to achieve the desired fit. While it can be done yourself we always recommended to have this done by a professional with the correct tools to avoid damaging the watch. Ill-fitting watches can be uncomfortable, and in some cases, can even cause damage to the wrist over time. Ask your chosen Rolex dealer if they can fit the watch to your wrist in store, or alternatively if buying remotely you can measure your wrist and have your dealer make the adjustments necessary before shipping your watch to you.

To measure your wrist size properly, start by wrapping a measuring tape around your wrist at the point just below the wrist bone. Make sure to leave a little slack in your measurement, as the watch should not be too snug. Alternatively, you can use a string or strip of paper to get an accurate measurement that you can then compare to a ruler.

Once the sizing is complete, a reputable Rolex Dealer will include the removed links as part of the sale. This a point well worth checking!

Rolex Warranty and After-Sales Service

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

Rolex is one of the most recognizable and prestigious watch brands in the world. A Rolex watch is a significant investment, and as such, it's important to know the ins and outs of the warranty and after-sales service options available to customers.

The standard Rolex warranty covers the watch for a period of five years from the date of first registration. During this time, Rolex will repair or replace any components or movements that are found to be defective in materials or workmanship and thereby affect the mechanical working of the watch. The warranty is valid only if the watch has been properly used and maintained. Additionally, the warranty does not cover damage caused by misuse, accidents, or normal wear and tear.

When buying a preowned Rolex, the balance of the original Rolex warranty will still be valid as long as the above conditions have been met and there are no adaptions or alterations carried out (with the exception of sizing). Should the Rolex watch you are purchasing be nearing the end of its warranty period, or should that warranty period be expired, you may find the dealer will offer you an in-house warranty also covering the mechanical working of the watch.

Buying A Rolex as an Investment

Buying A Rolex Watch: The Ultimate Guide Global Watch Shop

One of the main attractions for purchasing a Rolex watch is its ability to hold, and even appreciate in value over the longer term. Buying a Rolex as an investment is therefore a common reason for a purchase.

By making sure that you keep your Rolex clean and well maintained, and keeping any documentation, packaging & additional inserts (for example swing tags) you are ensuring that you are protecting your investment value, and maximising your potential return on your investment for the future.


If you're considering purchasing a Rolex watch, there are several key points to keep in mind. First and foremost, make sure to do your research, and choose a model that suits your needs, preferences, and budget. Think about factors such as the size, design, and durability of the watch, as well as any special features or functions that you may want.

When it comes to purchasing your Rolex, there are several options available. You can buy directly from Rolex, through an AD, or from a reputable reseller. Make sure to verify the authenticity of the watch before you make a purchase, and consider factors such as the condition, age, and rarity of the watch when determining its value.

Once you've purchased your Rolex, it's important to take good care of it. Make sure to keep it clean and well maintained, and consider when is should be serviced to keep it in top condition. Additionally, be aware of the warranty and after-sales service options available to you, and choose a reputable watchmaker if you need any repairs or maintenance.

If you're ready to begin your Rolex buying journey, start by browsing the available models and identifying the ones that appeal to you. Take your time, and don't rush the decision process. With a little bit of research and careful consideration, you can find the perfect Rolex watch to complement your style and make a sound investment for years to come.

Frequently Asked Questions (FAQ)

Q: What are the key factors to consider when buying a Rolex watch?

A: Look out for authenticity, the condition of the watch, the specific model, its price and its maintenance history.

Q: How much does a new Rolex watch typically cost?

A: Prices for new Rolex watches can range from £3,000 for a preowned Rolex model to over £100,000 for high-end, precious metal or diamond-encrusted timepieces.

Q: Can I buy a Rolex directly from Rolex?

A: Rolex sells their watches exclusively through Authorised Dealers (AD's). Buying through an AD can be a difficult process, often a previous purchase history is required with several tens of thousands of pounds spend. Hence many people will look to purchase on the secondary market.

Q: What is the Secondary Market?

Also known as the pre owned market, the Secondary Market is a vibrant and thriving part of the watch industry. It refers to the buying and selling of Rolex watches that have been previously owned or worn and includes unworn preregistered watches. This market exists through various platforms, including physical retail locations, online stores, auction houses, and even individual sellers through private sale.

Q: How can I tell if a Rolex watch is genuine?

A: Verify its authenticity by checking for proper paperwork, serial numbers, and purchasing from a reputable dealer. See our full guide here.

Q: Do Rolex watches come with a warranty?

A: Yes, new Rolex watches typically come with a 5-year warranty, covering any manufacturing defects.

Q: Where are the best places to buy a genuine Rolex watch in the UK?

A: Reputable places include certified Rolex retailers, well-known luxury watch shops, and recognised online platforms with a solid history of reviews.

Q: How do I tell if a dealer is reputable?

A: Check how long they have been in business using tools such as Companies House. Look for independent online review aggregators such as Trustpilot and Google Reviews. Check to see if they are governed by any regulatory bodies such as the FCA.

Q: Are there specific Rolex models that are more suitable for beginners?

Rolex Oyster Perpetual and Rolex Datejust are often recommended for beginners due to their classic design and relatively more affordable price. A Rolex Air-Kng or a non-date Submariner is often considered as an entry point for those looking specifically at sports watches.

Q: What are some of the most iconic Rolex watches to consider when buying?

A: Some iconic Rolex models include the Submariner, the Daytona, the GMT-Master II, and the Datejust.

Q: Can I negotiate the price of a Rolex watch at a Rolex dealer?

A: Negotiating the price of a Rolex watch varies by dealer and model. Some dealers may offer discounts on certain models, while others may have strict pricing policies.

Q: Do Rolex watches hold their value over time?

A: Many Rolex watches hold their value well and can even appreciate in value, depending on factors such as rarity, demand, and condition.

Q: How does the resale value of a Rolex watch compare to other luxury watch brands?

A: Rolex watches typically hold their value well and are often in high demand in the pre-owned market, making them a relatively safer bet compared to other luxury brands.

Q: Can I insure my Rolex watch?

A: Yes, it's a good idea to insure your Rolex watch as a valuable personal item under a home insurance policy. Alternatively, you could take out a separate policy with a specialist watch insurer.

Q: What materials are used to make Rolex watches?

A: Rolex uses a variety of materials, including stainless steel, titanium, gold, platinum, and high-quality ceramics.

Q: How do I clean and care for my Rolex watch?

A: Clean your Rolex regularly using a soft cloth and toothbrush with mild soapy water. Ensure the crown is closed to prevent any water ingress into the movement and dial. Rinse it thoroughly and dry it with a soft cloth. Avoid exposing your watch to extreme temperatures or chemicals.

Q: How do I set the time and date on my Rolex watch?

A: Setting the time and date varies by model, but will always involve interaction with the crown. Consult your Rolex user manual for specific instructions.

Q: What is the difference between an Oyster and a Jubilee bracelet?

A: The Oyster bracelet features a sporty, three-piece link design, while the Jubilee bracelet has a more elegant, five-piece link design.

Q: What is the difference between a Rolex with a fluted bezel and a smooth bezel?

A: A fluted bezel has a decorative, ridged pattern, while a smooth bezel is a plain, polished surface. Fluted bezels are often found on dressier Rolex models and formed in precious metals, whereas smooth bezels are more common on sportier models and are usually stainless steel.

Q: Can I wear my Rolex watch during sports and other physical activities?

A: While many Rolex watches are designed to withstand various physical activities, it's essential to consider the specific model and its features before wearing it during sports. Some models may be more suited for certain activities than others. Always consult your user manual for guidance on your watch's capabilities and limitations.

Q: Do Rolex watches require a battery?

A: Most Rolex watches are mechanical and do not require a battery. However, historically Rolex did produce a few quartz models that use a battery.

Q: What is a Rolex "Superlative Chronometer"?

A: A "Superlative Chronometer" is a Rolex watch that has passed both the COSC certification and Rolex's stringent in-house testing for precision, power reserve, and water resistance.

Q: Are all Rolex watches made in Switzerland?

A: Yes, Rolex watches are manufactured in Switzerland, ensuring the highest watchmaking quality and craftsmanship.

Q: Is Rolex a good investment?

A: Generally, Rolex watches maintain their value over time, and some models even appreciate. However, a Rolex should be seen as more of a long-term investment rather than a quick-profit venture. It's important to note that not all Rolex models will appreciate at the same rate. Factors such as rarity, demand, and condition can impact a watch's investment potential. While some Rolex watches may increase in value, it's essential to view them primarily as luxury timepieces rather than strictly as financial investments.

Q: Can a Rolex watch be a good heirloom or legacy item to pass on to the next generation?

A: Absolutely, Rolex's timeless design and long-lasting construction makse it an excellent heirloom piece.

Q: How often should I service my Rolex watch?

A: For modern watches, Rolex state 10 year service intervals, but this will depend on the model and usage. Look out for signs that your watch may need a service, for example, if your watch is running fast or slow.

Q: Can I wear my Rolex watch while swimming?

A: Most Rolex watches are water-resistant to varying depths, but it's essential to check your specific model's water resistance before swimming with it.

Q: Are all Rolex watches self-winding?

A: Most Rolex watches are self-winding, but they have also historically produced a few manual-winding and quartz models.

Q: Can I customize my Rolex watch?

A: While Rolex offers limited customization options, there are trusted third-party services that provide customization services for Rolex watches. Beware, this can have a detrimental effect on future resell value.

Do Rolex Watches Hold Their Value? The Truth About Rolex Investment

Rolex watches are considered to be a symbol of prestige, luxury, and financial success. They're often also considered as an asset to be enjoyed with the potential for holding their value in the long term. But how exactly does this work? Is investing in a Rolex really worth owning for its investment potential? This article will answer the question 'Do Rolex watches hold their value?' for you.

First, we must understand the reasons why a Rolex watch may hold its value and even appreciate over time. Much of this is due to Rolex long-standing reputation, so the best place to start is by taking a look at the history of Rolex and its place in the luxury watch market.

History of Rolex

The First Founding of Rolex

Founded in 1905 in London by Hans Wilsdorf and Alfred Davis, two individuals with a shared vision for precision and quality in watchmaking. At the time, wristwatches were not yet popular, but the two founders saw the potential for wristwatches to become a stylish and practical alternative to pocket watches. They set out to create a timepiece that was accurate, reliable, and elegant. In 1908, Rolex introduced the first wristwatch to be granted a Swiss Certificate of Chronometric Precision, a distinction previously reserved for marine chronometers. This achievement was a testament to the brand's dedication to precision and accuracy and has not just guaranteed them both a place in watchmaking history, but has also set the brand on the path that it has steered ever since.

How Rolex became an iconic luxury brand

It was this dedication to continuous innovation, and the creation of new technologies that have seen Rolex quickly become one of the world's premier luxury watchmakers. They have developed a reputation for excellent craftsmanship and quality materials, incorporated innovative technologies into their product, and marketed them as symbols of wealth, success, and prestige. Rolex has successfully established marketing campaigns that resonated with customers all over the world and adopted strict standards in terms of construction to ensure each piece met their exceptionally high expectations. Further, they invested heavily in research and development to develop more advanced watch movements and other innovations.

With a reputation for excellence, the brand has been adopted as the watchmaker of choice of many famous icons including Steve Mcqueen, Sir Winston Churchill, as well as the fictional James Bond, and in more recent times the likes of David Beckham and Roger Federer. This continual celebrity association has ensured Rolex continues to be considered one of the world's leading luxury brands.

Do Rolex Watches Hold Their Value? Global Watch Shop

What Determines the Value of Rolex Watches

Before looking at the individual factors that determine the value of a specific watch, we need to understand what is it about Rolex watches that ensures they hold their value over time.

Quality of craftsmanship

Rolex is a brand known for its exceptional quality of craftsmanship in creating luxury timepieces. Each Rolex is made up of hundreds of parts and requires extreme attention to detail throughout its entire production process. The watchmakers at Rolex use only the finest materials, from the case and bracelet components to the movement inside each watch. All of these components are rigorously tested and inspected to ensure that each watch meets Rolex’s exacting standards. This quality of craftsmanship ensures that Rolex watches maintain their high performance over time, which further adds to the potential for them to hold their value in the long term.

Materials used

The materials used to construct a Rolex watch are of the highest quality. From the stainless steel and gold used for the case and bracelet to the sapphire crystal that protects the dial, even the smallest component has been carefully chosen for its durability and long-term performance. Rolex also utilises its own 18ct gold alloy called Everose, which is specially developed to prevent fading and discolouration over time. This ensures that the watch will retain its iconic aesthetic even after decades of wear.

Design and innovation

Rolex has consistently sought to maintain its status as the world’s leading watch brand by pushing the boundaries of design and innovation. They have introduced a range of technologies and materials to create increasingly sophisticated timepieces, from the Oyster case-waterproof design that set the standard for waterproof watches in 1926 to their patented Parachrom hairspring which provides improved protection against shocks and temperature variations. This dedication to innovation has enabled Rolex to create watches that not only look great but also stand the test of time, thus increasing its investment potential.

Brand reputation and celebrity endorsements

Rolex has long held an impeccable reputation in the watch industry and beyond. The brand's cult-like following is largely due to its commitment to quality craftsmanship, which has enabled them to develop watches that have become synonymous with wealth, success, and prestige. This reputation has led to and has been further strengthened by their association with celebrities, from sports stars to movie icons, further enhancing Rolex's desirability. This continuous endorsement from high-profile figures ensures that Rolex watches remain coveted items that are likely to hold their value in the long term.

Association with certain events or occasions

Do Rolex Watches Hold Their Value? Global Watch Shop

Rolex is often associated with high-profile events or occasions due to its strong brand reputation and celebrity endorsements. For example, Rolex has been the official timekeeper of various prestigious sporting events like The Open Championship, US Open, and Wimbledon for over 70 years. Furthermore, the brand is synonymous with success in Formula 1, as they have been the official timekeeper since 2013. This association with such prestigious events has enabled Rolex to further cement its status as a world-renowned watchmaker, and this connection inevitably increases the desirability of the watches they produce - which in turn helps them hold its value over time.

Factors that Affect Rolex Watch Value

The key factors that affect the value of a Rolex over time in the main relate to its quality, condition, rarity, and popularity. Here we'll explore some of these key components as to whether your Rolex of choice is likely to hold its value so that you can make an informed decision when deciding on your next purchase.

Model and rarity

Rolex watches come in a wide range of models, each of which has its own unique features and purpose. The most popular models are generally Rolex sports watches, usually, those from the Rolex Professional range. The relentless demand for models like the Rolex Daytona or the Rolex Submariner outstrips supply and underpins their long-term value.

There are also those models that feature unique details like limited production dials which are usually found amongst a range of more expensive Rolex watches. The higher price tag limits the ability of many to be able to attain such watches but the extremely limited production number of and exclusivity of Rolex models like the Rainbow Daytona or the Rolex Yacht-Master 'Tutti Frutti' guarantee their status as rare Rolex watches and a good investment for the longer term.

Do Rolex Watches Hold Their Value? Global Watch Shop
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Older watches that have been well-maintained and serviced regularly are likely to hold their value better than those that have been neglected or mistreated. A Rolex watch in mint condition will always be worth more than one that has been damaged or heavily worn. Many watch collectors will opt actively seek out a new Rolex watch in its original manufacturer's stickers for this reason. Therefore, it is important to take the necessary steps and precautions to ensure that your Rolex watch is always in the best condition possible, thereby helping it to increase in value over years of ownership.


Rolex prides itself on using only the best components, from the top grade 904L grade stainless steel for its steel watches to 18ct gold and other precious metals, which is why these timepieces remain among the most highly sought-after in the world. It has often been the adage amount watch enthusiasts that stainless steel sports models are models that hold their value best over the long term. Whilst historically this may have been true we've certainly seen the precious metals versions of the most popular sports watches increase in value dramatically in recent years, taking the Platinum Rolex Cosmograph Daytona 50th anniversary edition as an example. One thing to be aware of is that although huge gains have been seen on luxury watches formed in precious metals, the volatility of valuations is also higher, so you must consider your risk appetite, and at what point in the price cycle you are buying to ascertain whether your purchase is likely to be the right Rolex investment for you.


When assessing the worth of your Rolex, age is an important factor to keep in mind. Vintage models may be more sought-after and valuable than more modern contemporary examples, due to the scarcity brought about by ceasing production. A discontinued vintage Rolex model will only ever see a decrease in the numbers available.

Age by itself is not a guarantee of a higher valuation. Good-condition modern Rolexes of limited production runs like the turquoise 'Tiffany' Oyster Perpetual 41 for example, will always be preferred to a poorly looked after mass-produced example of the Rolex Datejust of which there are hundreds to choose from. Vintage Rolex watches do offer good investment opportunities, just be sure to consider this in conjunction with the other factors mentioned when looking for more vintage, sought-after models.


Provenance refers to the origin and history of the watch. The story behind a Rolex can add considerable value to its price tag, depending on the narrative and whether or not it has been verified. Provance can be as simple as having the original warranty papers issued with the watch by Rolex at the date of initial purchase. Other items like the original box, the swing tags, and original pamphlets & inserts can add value to the watch so should always be retained where available.

In more complex situations where vintage Rolexes come with a valuable back story provenance can help tell and verify the history and add credibility to the Rolex history. For example, a COMEX-issued Rolex Submariner with a divers ID and diving log, or a Rolex GMT-Master with a pilot's flight history can add as much value to the item as the watch itself.

Remember that a watch's value is only as good as its provenance – without proper documentation, it can be difficult to prove the legitimacy of a story whether dealing with modern or vintage watches.

Market demand

Market demand plays a major role in the valuation of any timepiece. As the most popular luxury watch brand in the world, there is always a steady demand for Rolex watches. The rarer models, such as the Daytona and Submariner, can fetch high prices even when the overall market is declining. Some models have been discontinued and are difficult to find on the second-hand market. Rarities like the 'Paul Newman Daytona' or something as simple as Rolex Milgauss watches that have recently ceased production are sure to attract a higher level of demand and as such command even higher prices. As the popularity of a model increases, so does its value. Consider not only how the market views any potential purchase now, but how it might view any model in the future when considering the best Rolex watch for holding value.

Do Rolex Watches Hold Their Value? Global Watch Shop
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Rolex Watch Models and Their Investment Potential

Having considered the above factors it's time to settle on the collection that will give you the best option when considering which Rolex holds value the best. Whether choosing an entry-level watch or maybe an expensive option, here's a run down on which collection may suit your preference the best.

Rolex Daytona

The Rolex Daytona is one of the most sought-after models and is considered a great investment opportunity due to its limited production numbers. It offers great potential for long-term gains, with many vintage versions commanding extremely high prices that have only increased over time due to their rarity and collectability. Paul Newman's watch was a Rolex Daytona and this is perhaps the most coveted Rolex of all.

Rolex Sea-Dweller

The discontinued Rolex Sea-Dweller 116600LN offers excellent long-term investment potential owing to its extremely short production run. Launched in 2014 and discontinued in 2017 this is one of the shortest production runs for a Rolex sports watch and ensures there will be limited numbers of this model available to the open market for evermore.

The modern 126600LN anniversary model will also be expected to hold its value relative to the market. As it's not one of the 'big three' collections from Rolex production volumes will be much smaller which could lead to an enhanced desirability in years to come.

Rolex GMT-Master II

The Rolex GMT-Master II is one of the most sought-after watches, and its investment potential remains strong due to its iconic status, and long-standing history. Over time, the GMT-Master II has consistently maintained its value and has seen a steady appreciation in price, making it an excellent choice for those looking for investment options.

There are many iterations of the GMT-Master so detailed research should be conducted on any potential candidate as an investment option. As well as checking any vintage models' provenance you will also need to ascertain the originality of any parts of the watch when considering this model, specifically if the hands, bezel, and dial are from the original purchase or have been changed out at service.

Do Rolex Watches Hold Their Value? Global Watch Shop
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Rolex Submariner

The Rolex Submariner has been a popular choice for serious watch collectors and is considered an excellent long-term investment option due to its iconic status and immense popularity. Like the Daytona, rarer models will command higher prices on the second-hand market and should be considered if you're looking for a special piece to act as a value store. As with other vintage Rolexes check that the original constituent parts of the watch have not been swapped out on service.

Other Rolex Models

Most Rolex watches will hold their value over the longer term, but in general Rolex sports watches, especially stainless steel Rolexes tend to perform well and have reduced price volatility making for a more comfortable investment journey. There will be short-term fluctuations in the market but history has shown that over the longer term, almost any Rolex will hold, and potentially increase in value.

The Future of Rolex Watches as an Investment

As the most renowned and popular luxury watch brand in the world, Rolex watches have always been a symbol of status and excellence. These iconic watches are renowned as an excellent long-term investment, and their value will likely continue to appreciate over time. With their timeless designs, craftsmanship, and iconic status in the watchmaking world, it is quite likely that they will remain a desirable choice for luxury watch collectors around the world for many years to come.

Overall, Rolex watches are a great long-term investment and can be an excellent way to preserve your wealth over time. With the right care and maintenance, you can be sure that your Rolex will retain its value for years to come.


In conclusion, Rolex watches are a viable and attractive investment to consider as, when purchased in line with the above factors, and care taken over their wear and maintenance, they not only have the potential to hold their monetary value but can also provide significant value appreciation in time, no matter the market conditions. As always with all investments, it is important to do your due diligence and carefully assess the options available on the market. Investing in a Rolex shouldn’t be taken lightly but with well-timed market evaluation and a keen eye for design trends and industry developments, you could potentially benefit from owning such a luxury item of increasing value for years to come!

FAQs - Do Rolex Watches Hold Their Value?

Q: What is the best Rolex watch for holding value?

A: The best Rolex watch for holding value is subjective, as each model has its own unique features and aesthetic that may appeal to different buyers. However, some models are more popular among collectors than others such as the Rolex Daytona, GMT-Master II, Submariner, Sky-Dweller and Explorer II.

Q: Is it a good idea to invest in a Rolex?

A: Yes, investing in a Rolex can be a great long-term investment if taken seriously and done correctly. When you invest in a quality product like a Rolex with iconic status and timeless design, you can be sure that it will retain its value over time and even potentially appreciate. Just make sure to do your research before investing in a Rolex and ensure that it is the right model for you.

Q: What should I look out for when buying a Rolex?

A: When buying a Rolex, there are several things you should look out for. Be sure to check the authenticity with a reputable dealer or watchmaker, and always buy from a trusted source. Additionally, check for any scratches or damage as this could affect the aesthetic of the watch and potentially lower its value. Lastly, make sure that all the watch’s functions are working correctly as designed by the manufacturer.

Q: How can I ensure my Rolex watch retains its value?

A: To help ensure value is retained it's essential to keep it in good condition. Regular maintenance and servicing by a qualified Rolex technician can help to prevent damage and ensure that the watch is functioning correctly. Ensure any additional items that came with the purchase are retained. This includes the original box and warranty card or papers, but swing tags, instructions and pamphlets will also help maximise future value.

Q: How much can I expect to get for my used Rolex watch?

A: The resale value of a used Rolex watch can vary greatly depending on several factors, including the model, condition, materials, and rarity of the watch. It's best to consult with a reputable dealer or appraiser to determine the current market value of your specific Rolex watch.

Q: Is it better to buy a new or pre-owned Rolex watch?

A: Whether it's better to buy a new or pre-owned Rolex watch depends on your personal preferences and budget. New Rolex watches come with a warranty and are generally more expensive, but they are also in perfect condition. Pre-owned Rolex watches can be less expensive and may have some wear and tear, but they can also be rarer and have unique histories contributing to a higher valuation.

Q: Can I trade in my Rolex watch for a new one?

A: Yes, most Rolex dealers and watch retailers offer trade-in options that allow you to trade in your current Rolex watch for a new one. The value of your current watch will be assessed based on several factors, and you will receive credit towards your new purchase.

Q: What should I do if I inherit a Rolex watch?

A: If you inherit a Rolex watch, it's essential to have it appraised by a reputable dealer or appraiser to determine its current value. You should also consider having it serviced to ensure that it's functioning correctly and to prevent any potential damage. Whether you decide to keep the watch, sell it, or pass it down to another family member, it's important to take good care of it to maintain its value over time.

Do Rolex Watches Hold Their Value? Global Watch Shop

Ultimate Guide to the Rolex New Releases 2023

This is the full and complete version of our live blog of the Rolex new releases 2023. Updated continuously on the 2023 Rolex release date of 27th March 2023 this now forms a complete review of the new Rolex watches to be released in 2023.

Following the Rolex predictions and mock ups we've seen litter the internet over the last few months, finally we bring you every watch from the offical Rolex website release. Also we take alook at what's been discontinued and it's potential for rapid price aprpeciation.

With the Rolex Submariner recently undergoing a transition to a 41mm case and the GMT-Master II highlighting the 2022 collection, it's the turn of arguably the most iconic collection of all to take centre stage.......

Rolex Daytona

The has been a complete change to the Rolex Daytona collection, with all models undergoing changes. New models will be recognisable immediately by a new 1265xx series model reference, and changes have been made in celebration of the models 60th Anniversary

Rolex Daytona Changes


The new Rolex Daytona's will feature an updated dial with resized hour markers and counter sub dial rings. In many cases the new sub dial rings have also been restyled with changes to the colours on some models.

Case & Bezel

The model case has been slightly refinded but perhaps to most noticeable change has been the bezel edge on ceramic models is now finished in the same material as the case. Whilst many Rolex predictions were for a ceramic bezel accross all precious metal options, nobody saw this innovative update coming which offers a layer of protection for the bezel itself.

Rolex New Releases 2023 Global Watch Shop


All new Rolex Daytona models will be fitted with Rolex's new Chronograph movement, the Calibre 4131, being seen for the first time in 2023. A number of new innovations have gone into creating this more efficient chronogrpah movement but the most noticeable benefit will be the extended power reserve of approximately 72hrs,


Exclusively on the Platinum model, Rolex have introduced an exhibition caseback. This is the only model within the entire Rolex estate to carry the new transparent sapphire crystal on the reverse, which is sure to be a popular addition and a feature many will be hoping is extended across other models in future releases.

Rolex New Releases 2023 Global Watch Shop

Rolex GMT-Master II

A 2023 Rolex release wouldn't be complete without another update to the Rolex GMT-Master II collection, and we weren't disappointed. A return to an old favorite with 2 models added bringing back yellow gold. Both the 126713 Rolex GMT-Master II in steel & yellow gold and the 126718 full yellow gold models feature the GRNR suffix, denoting the new 2 tone grey & black ceramic bezel. These 2 new Rolex GMT-Master II's are exclusively available on a jubilee bracelet, for now at least!

Rolex Yacht-Master 42........

A watch that started it's life as a more luxurious Rolex Submariner, now firmly takes it's path in a different direction. A personal early favorite for me for this years releases is the New Rolex Yacht-Master 42. At first glance we have what looks like a new stainless steel 42mm watch with a raised numeral ceramic bezel is actually Rolex's 2nd foray into the world of titanium. Following on from the Rolex Deepsea Challenge, the entire bracelet, clasp and case material of the new Rolex Yacht-Master 42 is formed entirely in Titanium. Rolex are keen to promote the lightness of this relatively new alloy, known as RLX Titanium, and it seems that with this new innovation is being rolled out across another collection we could see much more this in the future. With 2 watches in the catalog formed entirely of Titanium , this certainly appears to be an innovation that Rolex are keen to explore. Wtch this space for in future releases for wider choice for those we become fans of the new RLX Titanium alloy. Anyone for a titanium Explorer II? We'll just have to wait and see.

Rolex New Releases 2023 Global Watch Shop

Rolex Sky-Dweller

A new movement for all Rolex Sky-Dwellers with the Calibre 9002 presenting itself as an update to the previous Calibre 9001. This brings the architecture of the Rolex Sky-Dweller in line with other new generation Rolex movements, therefore benefiting from improved efficiency and robustness. The updated movement in the Rolex Sky-Dweller will be signified in a new reference number with the new models bearing the new 336xxx series references.

The Rolex Sky-Dweller collection itself see's 3 new models, or 4 if you count the option of both Oyster & jubilee braclets on the stainless steel variant. Starting with stainless steel, one of the widely made Rolex predictions sees the brand possibly reponsing to the popular demand by adding a new option to those already available. The birth of a new 'Mint Green' Rolex Sky-Dweller is sure to see phones ringing of the hooks and waiting lists bulging at Authorised Dealers in anticipation of the arrival of this new release.

Other additions to the Rolex Sky-Dweller collection both come formed in precious metals. A return to a white gold case is paired with a blackor a white dial, only available on an Oysterflex bracelet. Surely the more popular partner will be the full Everose gold model. The only change here being the dial but this is a new colour for Rolex only seen on this model. Appearing blue with a turquoise tinge to it, the new blue / green Sky-Dweller dial appears as though it will show a range of variation in different lights.

Rolex Oyster Perpetual

Just when you thought Rolex had exhausted it's fun side, another addition to the Oyster Perpetual collection that see's a new Celebration motif dial added. Compromising a series of different sized bubbles coloured in the same tones as the Oyster Perpetual's original 2020 releases in a celebration of the collection. One new dial in three different sizes, the celebration motif dial is to be made available on the Oyster Perpetual 41, 36 and 31.

Rolex 1908

On first glance it appeared we were dealing with a new addition to the Cellini collection, but rather than an addition, a replacement seems more to be the case. A model taking it's name from a blend of the year that the word 'Rolex' was first registered as a trademark, and the 1931 Oyster Perpetual from which it takes it's inspiration, the Rolex Perpetual 1908 collection is badged as being testimony to 'the Manufacture’s comprehensive in-house expertise'.

Four new gent's Rolex watches in total, two in yellow gold on brown leather, and two in white gold on black leather make up the entirity of this collection for those who prefer their case design to be more akin to a sophisticated and somewhat gentry style.

Rolex Day-Date 36

Three decorative stone dials added to the Rolex Day-Date 36 collection to 'evoke the atmosphere of the Mediterranean coast' or so we are told. Each of the new models feature a fully gem set diamond bezel as well as gen set Roman numeral hour markers. The three new models based in Everose, yellow and white gold are in turn paired with green aventurine, orange carnelian and naturally veined turquoise blue dials to give them an opulent style that's sure to turn heads and become the catalysts for conversations with their unmistakable luxurious tones. These new Day-Date 36's are absolutely stunning.

Rolex Explorer 40

We've left this one until last to review, as we've seen it before in a few guises, but hopefully now Rolex may have decided that they have finally got the size of the Rolex Explorer correct. A collection steeped in history and maybe the original Rolex 'tool' watch, but with a modern version that has maybe seen changes happen too often. Since the 14270 reference took hold we've seen the Explorer produced in a 36mm case, an updated 39mm, and then back to 36mm again. Have Rolex finally settled on 40mm being the most appropriate size for this living legend, or will we see further iterations in the future.

Rolex New Releases 2023 Global Watch Shop


As far as new models go, after a somewhat full mornings work scouring we believe that what we've preented to you is the complete set, although Rolex do have a habit of sneaking a couple of extra releases into the catalouge without the fanfare of an introduction! A 60th Anniversary Daytona takes the headlines, along with a new Collection, the Perpetual 1908. These two make up the bulk of the release with a few new options added to existing collections helping make up the fan showcase. As with every release schedule there will be winners and losers but for me the highlights have been the new exhibition caseback and updated design on the platinum Daytona, the mint green dial Rolex Sky-Dweller, and the Titanium cased Rolex Yacht-Master 42. An absence of a 70th Anniversay may feel like a glaring ommision some some but maybe that creates a gap for a 75th party in 2028. Of course it's a game of opinions, yours maybe very different and we'd love to hear you thoughts as well. You can join the conversation with us on social here on IG or here on Twitter, come and tell us your favourite rolex watches in this years release, and view some of the actual photos taken from the displays at the watches & wonders 2023 trade show.

And Finally - Discontinuations

Something often more of interest to Rolex owners than the new additions to the catalouge is what are the predictions for discontinuation. With models being taken out of production often being a catalyst for price appreciation, especially where we've seen a short production spell or no direct replacement, a keen interest is always taken.

With no announcement of those watches that have ceased production, it can be more difficult to see what is no longer going to be available in Rolex stores as you're trying to spot something that's no longer there. We've spotted a few, and some of these are real surprises, but as we discover more we'll add to the list below. Please remember that there is no official confirmation from Rolex that these watches have been discontinued, and it has been known for certain watches to be absent, and then reappear on at a later date. For now, here is a list of the Rolex Collections, models, or individual timepieces that have disappeared from the online catalouge*.

CollectionVariantBraceletModel Reference
Rolex DaytonaYellow Gold Green DialOyster116508
Rolex DaytonaWhite gold Blue DialOyster116509
Rolex DaytonaEverose Gold Chocolate DialOyster116505
Rolex DaytonaEverose Gold Chocolate DialOysterflex116515LN
Rolex DaytonaYellow Gold Meteorite DialOyster116508
Rolex DaytonaYellow Gold Meteorite DialOysterflex116518LN
Rolex DaytonaEverose Gold Meteorite DialOyster116505
Rolex DaytonaEverose Gold Meteorite DialOysterflex116515LN
Rolex DaytonaWhite gold Meteorite DialOyster116509
Rolex DaytonaWhite gold Meteorite DialOysterflex116519LN
Rolex MilgaussAll Model Variants
Rolex CelliniAll Model Variants

*All Rolex Daytona 1165xx series have been discontinued but for many there are direct replacements in the 1265xx series collection. This table only includes those watches where this is no direct replacement

Timeless elegance meets sound investment - discover the Rolex Day-Date

Rolex Oyster Perpetual Day-Date watches have become true icons in the world of horology. first launched in 1956, it was the first watch to display both the date and the day of the week written out in full, making it a favourite among the world's most powerful leaders, celebrities and business people. The Rolex Day-Date has become esteemed in history, and one of Rolex most classic models. It's also become a symbol of prestige, status and success, with its unique design, precious metal composition and exceptional craftsmanship. Some would say the ultimate watch of modern gentricy!

In addition to its reputation as a luxury wristwatch, the Rolex Day Date has also established itself as a valuable investment asset. Many collectors and investors see Rolex watches as a safe and stable investment, with the Day-Date being one of the most popular.

This article will provide an overview of the Rolex Day-Date as both a luxury wristwatch and an investment asset. We will explore its features, and design as a luxury watch, and examine the factors that make it an attractive investment asset. We will also provide advice on how to invest in and maintain this prized timepiece.

The Investment Potential of the Rolex Day-Date

Long recognised as a sound investment choice due to its historical status, prestige, and consistency as a safe investment option. Here are a few factors that contribute to the Day-Date's investment potential:

Historical Status and Prestige of the Rolex Day-Date

The Rolex Day-Date has a rich history dating back to its introduction in 1956. It was the first watch to have both the full day display, and date window on, it quickly became a symbol of success and achievement. The Day-Date has been worn by several world leaders, including US presidents, with the distinctive president bracelet often seen on the wrist of the US leader when broadcasting from the white house and earning the nickname the 'Rolex President. It has also been featured in numerous movies and TV shows. Its association with power, wealth, and exclusivity has helped maintain its status as a leading Rolex watch over the years.

Comparison of Rolex Day-Date's Performance to Other Investments

When we compare the Rolex Day-Date to other investment assets such as stocks, bonds, or property,we've seen impressive consistency and growth over a long period of time. In fact, several studies have shown that prices of Rolex watches in general, and the Day-Date in yellow gold, or rose gold in particular, have outperformed many other investment assets over the past few decades.

The Rolex Day-Date as a Luxury Watch and Investment Asset Global Watch Shop
Data source

The Rolex Day-Date's Consistency as a Safe Investment Choice

One of the advantages of investing in a Rolex is its consistency as a safe investment choice. While other investments may be subject to market volatility and economic uncertainty, the Day-Date has shown a remarkable stability over time. This is due in part to the brand's strict quality control and limited production, which ensures that each wristwatch is made to the highest standards helping to underpin it's allure. Additionally, the Rolex Day-Date is a timeless design that has remained popular among collectors and enthusiasts for generations.

Factors to Consider Before Investing in a Rolex Day-Date

While the Rolex Day-Date can be a lucrative investment asset, it's important to consider several factors before making a purchase. Here are a few things to keep in mind:

Condition and Authenticity

When investing in a Rolex Day-Date, it's crucial to ensure that the watch is in excellent condition and is authentic. A well-maintained Day-Date with all its original parts and documentation will hold more value than a poorly kept or modified watch. To avoid buying a counterfeit or replica Day-Date, or even a watch with an after market dial or bezel it's best to purchase from a reputable dealer with whom you can be confident enough toverify the watch's authenticity.

Rarity and Exclusivity

As with any investment asset, rarity and exclusivity can greatly affect the value of any Rolex watch. Limited production runs or rare models will generally hold perform better than more common options. Additionally, certain features such as rare materials can also increase the value of a Day-Date watches

Market Demand and Trends

Like any investment asset, market demand and trends can greatly affect the value of a Rolex Day-Date. It's important to keep up to date with market trends and demand to understand the potential investment value of a specific Day-Date model. Additionally, factors such as brand reputation and cultural significance can also affect market demand and value.

Timing of Purchase and Sale

The timing of a Rolex Day-Date purchase and sale can greatly affect the potential investment return. While the Day-Date has generally held its value over time, there may be periods of fluctuation in price with the market. It's important to consider market trends and the timing of purchase and sale to maximise potential investment returns.

Overall, investing in a Rolex Day-Date can be a smart move for those looking to diversify their investment portfolio and hedge against economic uncertainty. By considering factors such as condition, rarity, market trends, prices, and timing of purchase and sale, investors can make informed decisions about investing in a Rolex Day-Date.

How to Invest in a Rolex Day-Date Watches

Investing in a Rolex Day-Date can be a smart move for those looking to diversify their investment portfolio and hedge against economic uncertainty. Here are a few steps to consider when investing in a Rolex Day-Date:

Research and Identify Your Desired Model

Before investing in a Rolex Day-Date, it's important to do your research and identify the specific model you're interested in. There are many factors to consider such as rarity, condition, and market demand. You will also need to think about your own preferences if you will be wearing the watch, and you will need to be aware that what fits with your own style, may not be the best option for investment purposes. With a wide range of Rolex Day-Dates and a number of options including either a platinum or white, rose or yellow gold case firstly you have to consider which of the precious metals would suit your needs best. Would you prefer a vintage pre owned timepiece on a leather strap or a more modern option on a president bracelet. How does a diamond bezel perform in valuation appreciation against a smooth or a fluted bezel? Are you more suited to a Day Date 36, or would the larger Rolex Day-Date 40 prove a more popular choice? This will help you make an informed decision and ensure that you're investing in a watch that will hold its value over time. For example whilst the Everose gold Olive Green dial model is one of the most scarce, it can also lead to much more volitality in it's price. A classic yellow gold model with champagne dial may be more common, it can also lead to a steadier investment ride depending on your apitite for risk.

Determine Your Budget

Once you've identified your desired model, it's important to determine your budget. The price can vary greatly depending on the model, condition, and other factors. Determine how much you're willing to invest in the watch and consider factors such as potential maintenance costs and resale value when setting your budget.

Purchase from a Reputable Dealer

To ensure that you're purchasing an authentic Rolex Day-Date in good condition, it's best to purchase from a reputable dealer. Look for dealers with a good reputation and years of experience selling luxury watches. Be wary of deals on watches that seem too good to be true or dealers who cannot provide documentation proving the authenticity and the provenance of the watch.

Keep the Watch in Excellent Condition

To ensure that your investment performs well over time, it's important to keep your timepiece in excellent condition. This includes regular maintenance such as cleaning and servicing the watch as needed. Additionally, storing the watch in a safe place away from extreme temperatures and humidity can help prevent damage and preserve its value.

Assess your Current Rolex Collection

Whilst it would be unusual to see someone purhcase a Rolex Day-Date as their first wristwatch this may well be the case if it's to be considered soley as an investment. If this is a watch that's going to adorn your wrist, you may want to consider how much wear & tear you are going to put on your investment, and if that can be shared across other Rolex within your collection. Often owning two watches can improve your investment returns by minimising the wear on each.


The Rolex Oyster Perpetual Day-Date is not only a luxury watch but can also prove to be a valuable investment asset. Its unique design, exceptional craftsmanship and the prestige status of the Rolex brand make it one of the most sought-after watches in the world.

The Rolex Day-Date has proven to appreciate and perform well over time. While the initial cost of a can be high, its long-term appreciation potential makes it an attractive investment option for those seeking a tangible asset that can be passed down through generations.

If you are considering investing in a Rolex Day-Date, note that it's important to do your research and purchase from a reputable dealer. With proper care & maintenance, a Rolex Day-Date can last a lifetime and continue to see it's value appreciate.

In conclusion, the Rolex Day-Date is a watch that represents not only luxury and elegance but also a potential investment opportunity. Its iconic design and the reputation of the Rolex brand make it a timepiece that will continue to be treasured for generations to come.

The Rolex Day-Date as a Luxury Watch and Investment Asset Global Watch Shop

Rolex GMT-Master II 'Sprite' 126720VTNR Review

The new Rolex GMT-Master II Sprite 126720VTNR was part of the Rolex 2022 aviation themed release schedule. Showcased alongside the updated Rolex Airking, the GMT was undoubtedly the main feature of this year’s offerings. The new green & black bezel, or Verte / Noir if you prefer (VTNR) would be quite a simple change to make within the current GMT-Master II collection and would surely receive the usual aplomb, but no, this GMT is significantly different from anything we’ve seen before, and maybe opens the door to a new era. We’ll explain why, but first let’s review this new offering in isolation.

Rolex GMT-Master II 'Sprite' 126720VTNR Review Global Watch Shop

New Rolex GMT-Master II Sprite Specifications

The technical specifications of the new Rolex GMT-Master II 126710 VTNR are, in the main, the same as any other Oysterseel GMT. We see this watch presented in a 40mm Oystersteel case, powered by the same calibre 3285 Rolex movement providing a 70hr power reserve and a precision rating of +/- 2 seconds per day.  The case provides a water resistance rating of 100m and has the option of being mounted on a Jubilee or an Oyster bracelet, which in turn benefits from the innovation of a folding Oysterlink clasp with the easylink 5mm extension system.

Calibre 3285904L Grade Oystersteel
70hr Power reserve40mm diameter
Precision +/- 2 seconds / day12.2mm thickness
AutomaticWater resistant 100m
Screwdown Twinlock crown
904L Grade OystersteelFolding Oysterlink safety clasp
Brushed OysterlinkEasylink 5mm comfort extension link
Scratch-resistant sapphireBlack
Cyclops lens 2.5x magnificationChromalight blue luminescence

Rolex GMT-Master II 126720VTNR Pricing

The new Rolex Sprite will carry a 2022 UK retail price of £9,250 for the model presented on an Oyster bracelet, and similarly the UK retail price of the Jubilee bracelet version will be £9,400. As a stainless steel watch newly released in the Rolex Professional range this watch will be made available by Rolex Authorised Dealers to a chosen few in line with their own allocation policies, which, in the main means this watch will not be generally available to most at the Rolex Sprite 2022 UK retail price. UK preowned secondary market prices will no doubt be significantly over retail price, and can be expected to be in excess of prices currently being sought for other stainless steel options from the Rolex GMT-Master II collection. Our best guess is that initial UK prices will be seen somewhere in the region of £22 - £25,000. Current Rolex Sprite UK prices when available can be seen here for the Oyster and for the Jubilee bracelet models.

Rolex GMT-Master II Sprite Differentiation

Once we look past the delights of a new colour combination to devour, we can see that this is no ordinary GMT. With the date window appearing adjacent to the screw down triplock winding crown in the 9 o’clock position this will be the watch that many have been waiting for and create a conundrum for the rest of us. What we see is what is known as a ‘destro’ watch, a watch made for the left hander, to be worn on their non dominant side upon the right wrist. So if you are left handed, perfect, Rolex have finally catered for your watch wearing needs after decades of overlooking this significant proportion of the worlds population. If you’re a right hander, then, if this is the watch of choice for you, then you’re faced with the same dilemma that our southpaw buddies have had to overcome for every other watch in the Rolex catalogue.

Rolex GMT-Master II 'Sprite' 126720VTNR Review Global Watch Shop

So the GMT-Master II ‘Sprite’ will now ask the question of many of us, ‘how do you wear yours?’ Personally, as a particular fan of the GMT, and having owned more watches from this, than any other Rolex collection I’m feeling aggrieved! I love the bold green look within the bezel but try as I might, I just can’t make this work for me. Wearing a watch on my right wrist feels akin to wearing my shoes on the wrong feet, totally alien and will constantly get bashed against doors and furniture with my right wrist seemingly suffering from a lack of spatial awareness. Wearing this watch on my left just doesn’t look right aesthetically to me, and the crown also feels uncomfortable on that side. Maybe I’ll just have to wait and hope that this bezel becomes available as an option for us right-handed watch wearers.

Rolex GMT-Master II 'Sprite' 126720VTNR Review Global Watch Shop

The recent expansion of the Rolex GMT-Master II offering does raise some questions in relation to the future strategy for this collection. Is the ‘Sprite’ a one-off option for a left hander or have Rolex opened the door to reviewing a new range of possibilities being facilitated and prototyped through the GMT-Master II. What we could be seeing here is the move to a ‘mass customisation’ model, where Rolex have in their estate, all the modules to create any combination of GMT desired by the customer. It could be that we’ve already seen a move towards this with the ‘Configurator’ facilitating a walk through the potential options on, and Rolex seem to have taken it a step further with their sister brand. Could the ability to build a Tudor Pelagos in a left or right-handed configuration be a trial forerunning the ability to configure a Rolex GMT-Master II to whichever configuration you require? ‘So, you’re looking for a blue & red bezel, certainly sir. On a left handed case? No problem, which bracelet would you like that presented on?’

Rolex GMT-Master II 'Sprite' 126720VTNR Review Global Watch Shop

For now, though we have no choice but to be content in what we have. It’s with one eye on future possibilities we step into ownership of the new Rolex GMT-Master II ‘Sprite’ as at this point, we can only wonder about what will come next.

The New Rolex Deepsea Challenge 126067LN

In a surprise move outside of the usual Rolex new release schedule, the all new Rolex Deepsea Challenge 126067LN has been launched as an additional option added to it’s already extensive dive collection. With no sign of any discontinuations the new Deepsea Challenge joins the Submariner, the Sea-Dweller, and existing Deepsea’s as an additional option in the range. Just another Rolex Deepsea I hear you say, but no, the new Rolex Deepsea Challenge presents some significant differences from anything else currently in production by Rolex.

New Rolex Deepsea Challenge 126067LN - Watch In Focus Global Watch Shop

New Rolex Deepsea Challenge Specifications

A 50mm case that sits 23mm deep, with a sapphire crystal almost a centimetre thick at 9.5mm would usually be too heavy, even for the above average size wrist that’s required to pull off a watch of this magnitude. That’s why the entire case, bracelet and clasp has been built in a new breed of grade 5 titanium which has been christened by Rolex with the moniker ‘RLX Titanium’. A metal approximately 30% lighter than Rolex’s preferred standard 904L grade stainless steel will create a different experience for most when wearing a watch of this size, and it remains to be seen if this is something that will be embraced by the brands horological connoisseurs.

New Rolex Deepsea Challenge 126067LN - Watch In Focus Global Watch Shop

The adaptions to the core Rolex Deepsea collection have given birth to a watch with a guaranteed water resistance rating of 11,000m, or if you’re still on imperial measurements, that’s a whooping 36,090 feet. Beyond this guaranteed limit there is an additional 25% tolerance to which the watch is tested giving it an overall water resistance rating of 13,750 meters or 45,112 feet, a pretty incomprehensible set of numbers by any divers’ standards. More than enough for a dip in the pool at your local gym or a bit of ocean bound swimming on your summer holiday. A watch that is capable in withstanding the pressures of almost any underwater depth known to man will more often be bound to the wrists of ‘desk divers’ with enthusiasts more attracted to it’s mammoth aesthetics than it’s underwater capabilities.

New Rolex Deepsea Challenge 126067LN - Watch In Focus Global Watch Shop

As per standard, the Rolex Deepsea Challenge will be powered by a member of the new generation of Rolex movements utilising the calibre 3230 engine, benefiting from the improved power reserve of approximately 70hrs. In will also feature a 60 minute graduated unidirectional ceramic bezel to support monitoring of divers compression times. The clasp is also as standard on a diver’s timepiece from the Deepsea collection with security of the watch governed by the traditional Rolex safety clasp. The Deepsea challenge also features the usual divers’ innovations in a clasp that can adjust the overall bracelet size without the need for any tooling. The Glidelock extension system offers fitting in 2mm increments with an overall extension limit of 20mm, as well as the Fliplock extension which adds a further extension possibility of 26mm.

New Rolex Deepsea Challenge 126067LN - Watch In Focus Global Watch Shop
Calibre 3230Grade 5 RLX Titanium
70hr Power reserve50mm diameter
Precision +/- 2 seconds / day23 mm thickness
AutomaticWater resistant 11,000m
CLASPScrewdown Triplock crown
Folding Oysterlink safety claspBRACELET
Glidelock extension systemGrade 5 RLX Titanium
Fliplock extension systemBrushed Oysterlink
9.5mm Scratch-resistant sapphireIntense Black
Domed, Anti reflectiveChromalight blue luminescence

Rolex Deepsea Challenge Market Appraisal

In our opinion the Rolex Deepsea Challenge is to be released into the market almost as a live prototype. This very much appears to be Rolex trialling their own titanium production capabilities, as well as gauging whether the market’s consumers are ready for a watch of this size, composed of this material, resulting in a different user experience especially in the adaption to the feeling of a large, much lighter watch. At a retail price £21,850 this outstrips the cost of any of its professional range stainless steel counterparts, and, with only limited numbers expected, a significant premium over list price is likely for those that will be purchasing through the secondary market. Three key factors are to be tested in the market to determine the success of the new Rolex Deepsea. Is there enough of a market comfortable wearing a 50mm watch, of those that are how many will take to the weight and feel of the new RLX Titanium production, and overall is there enough of these willing to pay a significant premium over the cost of a stainless steel diving watch to secure ownership of a titanium piece which is not too far away from the cost of an alternative produced in gold.

The future of the Rolex Deepsea Challenge will therefore be determined by you, and we’d love to hear your thoughts on the matter. You can join the conversation with us on social here on IG or here on Twitter. If you want to be among the first to have the opportunity to own the Deepsea Challenge, simply register here and we’ll notify you as soon as availability starts to arrive.

The New Rolex Explorer II 226570 Review

To kick off our watch in focus series, we're going to take a deeper look at what is arguably the most underrated watch produced by Rolex, with a review of the new Rolex Explorer II 226570. A constituent of the Rolex professional family of toolwatches, the Rolex Explorer II often takes a back seat against the more popular collections, the Daytona, Submariner, or GMT-Master II. But why is that? The Daytona is widely regarded as the premier Rolex collection with its motor racing history, helped along nicely by it's presence on Paul Newman's wrist during his racing career and for the Submariner, who better to help promote a dive watch to new iconic heights than Royal Naval Commander James Bond? The GMT's backstory see's it adorn the wrists of those suave Pan-Am airline pilots in their dapper uniforms, drawing veneration from those watching them pass by. So what about the Explorer II? There's no Paul Newman or James bond, and there's no pilot concerned with how much you enjoyed your transatlantic flight. No, the Rolex Explorer II's master and the role model you can aspire to be by wearing it is the potholer! Ok, so these days this isn't strictly true and the Rolex Explorer II is a companion on some of the most audacious mountaineering and Polar exploration expeditions in history, but this may not create a mainstream enough allure to provide the same kind of iconic status as the Explorer II's fellow Rolex professional range collections but we love it for the watch itself rather than for the image it represents.

Why we Love it!

Our review of the Rolex Explorer II shows a level of differentiation from many other watches in the Rolex catalouge. At 42mm it has a significant presence on the wrist, without feeling too bulky, an early adopter of a different path other than the standard 40mm Rolex Oyster professional casing. Even the modern 41mm Submariner doesn't really feel any larger than it's 40mm predecessor, or other Rolex watches of a similar size, whereas the Rolex Explorer II definitely does. This larger sized casing combined with a fresh faced white dial, featuring contrasting back accents also gives great legibility, the black outline on the hands make it easy to read at a glance and the blue luminescent hands and hour markers only enhance that ability in any ambient lighting conditions. A white dial is also an uncommon oddity among stainless steel professional watches as far as Rolex are concerned and since the discontinuation of the Milgauss white dial, you have a choice between the Polar Explorer II and the 'Panda' Daytona, which will likely cost you three to four times as much! In both the Explorer II & Daytona collections, the white dial is the most popular, and this commands a higher premium in both cases.

In terms of functionality the Rolex Explorer II gives us enough for what we need. Combined with the time and date, a 24hr engraved stainless steel static bezel originally designed effectively as a day / night indicator for those exploring areas where you're unable to take an indication of that from sunlight. A function that will never be used for that purpose by the majority of us mere mortals! More helpful though is the ability to use it as you would a Rolex GMT-Master II, using the orange hand to act as a pointer to a second time zone supporting holiday or business travel. Much more practical!

All in all this is a fantastic option for a watch from Rolex's professional range. The Explorer II has it's own unique styling, usable additional functions, the same tarnish & water resistant robustness as other professional range watches and it comes at a fraction of the price.

The New Rolex Explorer II 226570 Specifications

Calibre 3285904L grade Oystersteel
70hr Power reserve42mm diameter
Precision +/- 2 seconds / day12.5 mm thickness
AutomaticWater resistant 100m
Screwdown twinlock crown
904L grade OystersteelFolding Oysterlink safety clasp
Brushed OysterlinkEasylink 5mm comfort extension link
Scratch-resistant sapphireWhite
Cyclops lens 2.5x magnificationChromalight blue luminescence

New Rolex Explorer II prices, valuation, and market analysis

The new Rolex Explorer II 226570 retail price in the UK from a retail Authorised Dealer was initially set at £7,550 in April 2021 and at the time of writing this remains unchanged (UPDATE: 1st September 2022 sees the UK retail price review increased to £7,900). As we know purchasing at UK retail price from an AD is still a privilege open to only a few, so realistically most people interested in owning the Explorer II will purchase via the secondary market. As a steel sportswatch it's no surprise that the Explorer II will command a significant premium over Rolex list price, but, for a watch of this quality and function we believe that the new Rolex Explorer II represents great value for money when compared to other sports watches.

According to data provided by, using their unique Market Price estimation methodology, the current fair market price on 16th August 2022 for private sales is £11,301, with the price to purchase from a recognised secondary market dealer being £11,497. This is a preowned price and takes includes both worn and unworn models. At the current time at GWS we have an unworn model available which when considering the current market prices represents excellent value for money.

Rolex Explorer II 226570 Review Global Watch Shop

Over the last 12 months also using the data from watchcharts we can see that the estimated market price peaked at £12,903 on 23rd March 2022 and bottomed out at £11,183 2nd August 2022. This fits with our own market analysis that Rolex prices accelerated at an unsustainable pace in the first quarter of 2022, leaving a high probability of a correction in prices. Throughout Q2 2022 prices corrected as expected resulting in a more sustainable market price. August 2022 see's a price consolidation and we expect prices to start to increase during September & October 2022, and hopefully we'll see this happen at a more sustainable rate.

Rolex Explorer II 226570 Review Global Watch Shop

All in all as our Rolex Explorer II review shows, we're big fans of the new Explorer II at GWS. We would have loved to have seen a 2021 50th anniversary model, but sadly Rolex decided this would not be the case. Still, What we do see is a competitively priced stainless steel Rolex sportswatch, with useful functionality, yet different from anything else that Rolex produce. We'd love to know your thoughts, why not join the conversation now and let what you think of the new Rolex Explorer II?

Rolex Oyster Perpetual - Perfect for any occasion

The latest generation of the Rolex Oyster Perpetual collection was presented to us as part of Rolex new model release in 2022. Following a significant change in direction for the collection with a new range of diverse colours and sizes introduced in 2020, this years release see's a slight change in direction for this base level model. Designed as a modern, stylish range of Rolex entry level options at the least expensive end of the cost spectrum, the Rolex Oyster Perpetual collection has something for everyone, ranging from subtle to all out adventurous in the choice of colours and dainty to significant with it's range of sizes expanding from 28 to 41mm. Our complete Rolex Oyster Perpetual collection review below gives you the most comprehensive low down and includes every single watch in the collection, as well as those discontinued. Get information on prices & availability and find out which watch from the Oyster Perpetual collection would be the right choice for you.

Rolex Oyster Perpetual Fundamentals

Although there's significant variety of choice within the collection, there are a common set of fundamental principles which bring these watches together as a complete collection. To start, every Oyster Perpetual is produced only in an Oystersteel case, with no precious metal or gem set options. The movement is protected using the Rolex twinlock screw down crown ensuring a waterproof rating of 100 meters. There are a core set of dial colours, with base colours silver, bright blue, and black being available on every size variation. Each dial on each watch is framed by a steel domed bezel, and each case is mounted on an Oyster flat link bracelet with no other bracelet option available. Finally the bracelet is fastened using a folding Oyster clasp, which benefits from the innovative Easylink extension system allowing 5mm adjustment to the bracelet without the need for any tooling. This simplicity within the collection confirms it's place as the ultimate entry level Rolex option.

With those being the similarities, we'll now take a look at the differences each product set within the collection has to offer.

Rolex Oyster Perpetual 41 124300

The 41mm presents itself as the largest model from the collection. Generally, any watch produced in a 41mm case is seen as a gents option, but with modern watch styling trends it's often taken as a ladies option as well. Primarily being a gents option, the colour choices lean towards those seen as more traditionally suitable for a mans watch. Besides the standard black, blue, silver options, Rolex have added a 'Rolex Green' dial completing the set with 4 variations available at 41mm. The larger style dial also allows for double baton hour markers in the 3 / 6 / 9 positions. The watch itself is powered by the recently released Rolex calibre 3230 movement which provides a 'time only' function and benefits from an improved power reserve over its predecessor of up to 70 hours.

Rolex Oyster Perpetual Global Watch Shop

Rolex Oyster Perpetual 36 126000

At 36mm the Rolex Oyster Perpetual 36 is formed in whats traditional known as a gents size, although these days, this size is seen firmly as a unisex watch, worn by by gents & ladies alike. Rolex seem to have acknowledged this with the dial colour options that they've made available with the 126000 model. Alongside the four 'gents' colour options as seen in the 41mm model Rolex have also produced a Candy pink and a turquoise blue dial, and as such have seemingly acknowledged this as a ladies option, with two ladies dial colours available at 36mm. The turquoise blue is also unofficially known as the 'Tiffany' dial due to it's similarity in colour to the famous 'Robin's egg blue' used by the well known style icon. This tacit alignment with the Tiffany brand has seen the turquoise blue dial being by far the most sought after from all the Rolex Oyster Perpetual colour options. The 36mm is the smallest of the dial options to be seen with the double baton 3 / 6 / 9 hour makers and is also powered by the Rolex calibre 3230 movement used by the Rolex Oyster Perpetual 41.

Rolex Oyster Perpetual Global Watch Shop

Rolex Oyster Perpetual 34 124200

Breaching the gap between gents and ladies sizes sits the 34mm version of the Oyster Perpetual. A size that doesn't generally spring to mind when thinking of Rolex see's this model as the forgotten member of the Rolex Oyster Perpetual collection, with little demand flowing through for this variant. Given the relative unpopularity compared to the rest of the collection, could this be a target for future discontinuation from the Rolex catalogue? With it's smaller case and dial the 34mm Oyster Perpetual display only bears a single baton in the 3 / 6 / 9 hour marker positions as do all Oyster Perpetual models sized at 34mm or below. Given the smaller case, the 34mm is unable to house the calibre 3230 movement, but instead utilises the smaller calibre 2232, with a power reserve reduced to 55 hours. A good option to consider for a gent with a smaller wrist or as a subtly larger option for a ladies watch, available in the three base colours of silver, bright blue or black, with the added option of a candy pink dial.

Rolex Oyster Perpetual Global Watch Shop

Rolex Oyster Perpetual 31 277200

Mirroring the Rolex Lady Datejust collection, the Rolex Oyster Perpetual 31 is the largest of two dedicated ladies sizes. Known as the ladies midsize, the 31mm Oyster Perpetual has the largest variety of dial colours available from within the entire Rolex Oyster Perpetual collection, incorporating not only the standard dial colours, but also a pink, green and a turquoise 'Tiffany' blue option. The 31mm also makes use of the compact calibre 2232 movement as the engine of the watch.

Rolex Oyster Perpetual Global Watch Shop

Rolex Oyster Perpetual 28 276200

Finally we have the baby of the family, the 28mm. This is the smaller of the two ladies sizes again mirroring the set up in the Rolex Lady Datejust collection. Not as popular as the 31mm version, but a perfect fit for the lady who prefers a more subtle wrist adornment. The three standard Black, blue and silver models are all available in 28mm as well as pink, as you would expect from the most subtle of ladies options. Again, this watch is driven by the smaller calibre 2232 movement with 55 hour power reserve.

Rolex Oyster Perpetual Global Watch Shop

2022 Discontinuations

Often with the new release schedule, there is as much interest in which watches are removed from the Rolex catalouge as there is in the new models. The theory behind this is that discontinuations often directly result in an immediate appreciation in price. Whilst this can be the case, it doesn't hold true in all instances. The most important factors that lead to price appreciation upon discontinuation are length of time in production & number produced per year (supply), as well as the popularity of the watch both through production years, and post production (demand). The Oyster Perpetual collection was only relatively recently updated in 2020 with this new array of colour options, so any discontinued have only been in production for a short period of time, there. The 2022 round of new Rolex releases saw a cull of a number of options from the original 2020 release. Red coral and Yellow dials are no longer part of the Oyster Perpetual collection, having previously being available as a 41, 36, and a 31mm option. Other discontinuations include the candy pink Oyster Perpetual 31, removing the need to choose between 2 similar pink dials at 31mm. So any watch discontinued in this round will only have a limited supply given the extremely short production run.

Rolex Oyster Perpetual Global Watch Shop

Looking at the demand side of the equation, the most significant discontinuation in 2022 is surely the Rolex Oyster Perpetual 41 'Tiffany' dial. The turquoise option has seeming been removed from the largest of the Oyster Perpetuals to give the 41mm range a more masculine feel. As a watch that already demanded significant premiums, many times over the original retail price, discontinuation is sure to see a step increase in the value of this watch, especially considering its popularity and unusually short production run.

Rolex Oyster Perpetual Global Watch Shop

GWS Opinion

The Rolex Oyster Perpetual range has proved a hugely popular rework of a somewhat flagging collection. The introduction of the new style & colour schemes in 2020 initially met a mixed reaction, and was somewhat unpopular with Rolex purists. However, the collection has firmly found it's place in the market and whilst the base colour schemes are popular throughout the size ranges, the more adventurous dials have gone on to be incredibly sought after, defying their seemed purpose as an 'entry level' collection, with secondary market demand pushing prices alongside, and in some cases beyond the traditionally more coveted steel sports watch counterparts. In the short term prices will fluctuate, but long term watch portfolio builders and collectors alike will surely be tucking away their red coral, yellow, and turquoise 'Tiffany' 41mm models as the most in demand pieces, with the smallest band of supply given the relatively tiny amount produced over the unusually short Rolex production run of these models.

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Following on from the initial Rolex new releases 2022 teaser video, in the early hours of Wednesday 30th March, Rolex unveiled their entire release presentation for this year. Under the umbrella of 6 existing collections Rolex showcased a total of 163 new watches that enter into production for release to the market during 2022. In this article we'll present an overview of the additions to each collection and provide also provide a deeper dive into each collection as we prepare to move skywards with the new models.

New Rolex Releases 2022 - Overview

As mentioned a total of 6 collections have been added to, and the spread of the 163 watches released can be seen below.

CollectionSub CollectionNew Models
DatejustDatejust 4124
Datejust 3647
Lady Datejust 3127
Lady Datejust 2813
Day-DateDay-Date 4021
Day-Date 3624
GMT-Master II-2


  Collection Sub Collection New Models





Datejust 41




Datejust 36




Lady Datejust 31




Lady Datejust 28




Day-Date 40




Day-Date 36






GMT-Master II





Lets take a look at each collection, starting with maybe the most divisive, the new Rolex GMT-Master II

Rolex GMT-Master II 126720 VTNR

The fundamental building blocks of the new Rolex GMT-Master II are the same as the rest of the collection. A calibre 3285 movement with 70 hour power reserve, a 40mm Oyster case secured with a triplock crown, a secure Oysterlock clasp and a 2 colour monobloc ceramic 24hr bezel, with options on an Oyster or Jubilee bracelet. The differences though are where the points of conversation have divided the fanbase of this long standing iconic Rolex collection.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

Firstly, the new colour combination of the two tone bezel has received a mainly positive response. For the first time Green has been used on the GMT's bezel to represent hours of daylight, with the standard black upper segment representing night hours. As we've seen with all previous GMT releases a number of proposed nicknames being given to the watch based on the bezel colour, and the early leader follows the fizzy drinks theme seem on the Pepsi, and Coke GMT's with 'Sprite' seeming to be the name of choice.

The other, maybe more significant change see's the new Rolex GMT-Master II representing as the only model in the entire Rolex catalogue designed and manufactured specifically for wearing on the right wrist. Much to the disappointment of left wrist Rolex wearers, this model is left wrist exclusive! The crown & crown guards have been shifted to the left hand side of the case, and presumably to balance the reflective symmetry of the aesthetic, we see the date window & cyclops lens also transfer across to the 9 o'clock position. Whether Rolex will in future releases of this new GMT-Master II as a 'left wrist' option (or release other existing GMT's as a 'right wrist' alternative) remains to be seen, but for now right handers are left with the quandry of wearing our watch on the opposite wrist, or having the crown face away from our partnering hand, neither an ideal solution!

The Rolex GMT-Master II 126720 VTNR will be available with an Oyster bracelet with a retail price of £8,800 or a Jubilee bracelet with a retail price of £9,000, although market prices are expected to be in the region of £25,000 - £30,000 with lead time from release to market availability expected to be between 3 - 6 months.

Rolex Yachtmaster 42 226658 / 226659

Introducing a yellow gold variation into the Yacht-Master 42 collection was a largely predictable move for Rolex, but an additional white gold option was something that nobody saw coming. The expansion of the 42mm Yacht-Master case into the Rolex Yacht-Master 226658 Yellow gold could be indicative of the brands strategy for the collection, with the Everose model somewhat out of kilter at 40mm, with the rest of the Oysterflex models sitting at 42mm. This potentially leaves the door open for a future discontinuation of the 126655 Everose, and the introduction of a 226655 in a future release to give alignment across the collection. Whether this extends into the rest of the Yacht-Master 40 collection of stainless steel, and steel and Everose models remains to be seen.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

The additional 'Falcon's Eye' dial option on the white gold model comes as a welcome surprise. The release of the Rolex Yacht-Master 42 226659 in 2019 has seen a somewhat muted response, with the popularity of the model amongst it's precious metal counterparts being largely underwhelming. Apart from the previous size differentiation from the rest of the collection the white gold model has been seen as a very plain option with no real personality of it's own.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

However, this years introduction of an alternative dial option, in our opinion, breaths life back into the model and will prove to be a popular option going forward. Not much information has been published about the dial itself, but it is assumed to be a natural stone which will mean each one is unique and bear the hallmarks of an organic graduation of colours across the dial surface. Hopefully in future releases we'll see similar dial options on the Yellow, and Everose gold Yacht-Masters.

Rolex Air-King 126900

It appears that Rolex have taken the opportunity over the 'Prepare to move skywards' headline to provide cloud cover for an update to the Rolex Air-King. An upgrade was required to enable the Air-King to benefit from the enhanced capabilities of the new generation of Rolex movements and with the calibre 3230 now onboard, the Rolex Air-King now boasts a 70hr power reserve similar to most modern collections. Aesthetically there are changes too, the most obvious being the changes to the crown, and the addition of crown guards giving the case a more modern looking sweeping profile.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

In addition to the this 3, 6 & 9 numerals have changed from being formed in full white gold, to encasing a chromalight lume, bringing this model into line with the Rolex Explorer which benefited from the same upgrade to it's hour markers in 2016. In all, a simple evolution but a necessary one. This of course will be a direct replacement for the now discontinued Rolex Air-King 116900. We don't expect to see any surge in values for the previous model based on this discontinuation

Rolex Day-Date 40 & Day-Date 36

A small but significant breakthrough change for the Rolex Day-Date collection. In the initial new Rolex releases 2022 teaser video Rolex featured a view of platinum in its raw form followed by a very definite view of a fluted bezel. If you've ever owned a platinum Rolex Day-Date, ownership has come with the frustration of having the choice of either a domed bezel, or something heavily gem set. Fluted bezels have historically always been produced in gold, given the softer characteristic of the metal making it much more malleable, and therefore easier to work with. Not any more. Although a more difficult manufacturing process is required, Rolex's innovation has enabled them to finally be able to produce a fluted bezel in 950 Platinum, providing a wonderful platinum frame for the signature ice blue dial only seen on platinum Rolex watches. Partnering the selection of ice blue dials Rolex have also changed the seconds hand to blue giving a more complimentary style to the combination of Platinum and ice blue. The new Rolex Day-Date 40 228236 with fluted platinum bezel features a range of 12 dial options and includes baton, Roman, and gem set hour market options.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

Rolex have also taken the opportunity to release a further 3 dial options in yellow gold, with the green Roman numeral dial already causing a significant stir. Each dial can be paired with either a fluted, round brilliant, or square diamond bezel setting and all can be seen in the quick snapshot video below.

Changes to the Rolex Day-Date have generally followed suit, with a fluted bezel now available on the platinum models plus new additions to both the Yellow, and the Everose gold range.

Rolex New Releases 2022 - The Rolex Datejust Collection

Of 163 new models released, 111 of them sit within the Datejust collection. There's no changes as such to the Datejust model, only an introduction of a number of new dials, or new combinations within existing models. The main focus of this years release in the Rolex Datejust category is the addition of patterned dial, included fluted, palm and floral motif as seen in the Rolex teaser video.

Rolex Datejust 41

On both stainless steel, and steel & white gold models we see a new mint Green dial added to the collection. This is the same colour dial previously seen within the Rolex Lady Datejust 31 collection. Both the mint green, and the blue coloured dials are now available with a 'Fluted motif' pattern on stainless steel (126300) or stainless steel & white gold (126334) models.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

Both the steel & yellow gold, and the steel & Everose gold Datejust 41's also see the addition of 'Fluted motif dials to the collections. Champagne paired with yellow gold, and the option of either silver or slate paired with Everose.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

Rolex Datejust 36

As with the Datejust 41, the Datejust 36 see's the addition of a mint green option. Every other addition to the Datejust 36 collection is either a 'Fluted Motif' or a 'Palm Motif' dial in the same colour scheme as the Datejust 41 above, but with some additional diamond dial and/or diamond bezel options.

Rolex Lady Datejust 31

A new 'Floral motif' diamond set dial is introduced across all variations of the Rolex Lady Datejust 31 with each material having a single dial colour available in the new design. For bi-metal watches, there are a full range of bezel and bracelet options. The full Yellow or Everose gold pieces are available only on a presidential bracelet with either a fluted or a full diamond bezel, and the stainless steel model is available with a fluted, scattered diamond or full diamond bezel.

Rolex Deepsea 136660

Both the Rolex Deepsea black and the Rolex Deepsea blue have been updated as part of the new Rolex releases 2022 but have you spotted the changes yet? With Rolex only issuing a new release of the Deepsea as recently as 2018, this is as close as you will find to Rolex admitting that they got things wrong! Aesthetically you may notice that the bezel on the 2022 release is ever so slightly thinner, or that the date window is ever so slightly larger (8% in fact), or you may struggle to see the difference.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

The major and possibly more unpopular change, especially amongst purists, is the removal of the Fliplock extension system. Fliplock provides an extra link which unfolds to allow the Deepsea to fit over a wetsuit with no tooling required. It could be argued that this feature was largely redundant anyway, with the Glidelock extension system also catering for the same need, and it is the Glidelock that will continue to serve the need for an extending bracelet going forward. It's not clear at this stage if the Deepsea version of the Glidelock will remain the same with the centre panel of the clasp lifting to allow for bracelet extension, or, maybe more likely, Rolex will look to consolidate the design into the same version used on the Submariner and Sea-Dweller. Whatever the outcome and the strategy for the collection going forward, it could be suggested that Rolex should have made these changes when the 126660 model was released back in 2018.

New Rolex Releases 2022 - Discontinuations

Identifying discontinuations from the Rolex catalogue can be more difficult than spotting the new Rolex releases. Effectively you're looking for something that's no longer there. There's no fanfare as with the new models, and no retirement send off, merely a page in the Rolex website that no longer exists.

There's huge interest in discontinuations as the end of production of a model can signify a serious uptick in value, but it's not always the case. There are generally three factors that affect future value after discontinuation, popularity, number produced, and replacement lines.

In this release we've seen above that the Rolex Air-king has been discontinued, and directly replaced with a new Air-King. With this direct replacement in place we do not expect to see any significant uptick in values of the discontinued model.

The Rolex Deepsea has also been discontinued and replaced with a new Rolex Deepsea. Again, with a direct replacement in place we do not expect to see any immediate uptick in value. However, the previous version of the Deepsea was only in production for 4 years, so there aren't huge volumes of them in circulation, especially the blue dial. If the retirement of the Fliplock proves to be a disappointment for Deepsea fans, there is potential for an increase in value in the future.

The discontinuation that holds the most potential for future increase in value is within the Rolex Oyster Perpetual collection. A collection, that in its current format has only been in production for 2 years. This provides security in the knowledge there are only limited numbers in circulation. Coral & Yellow dials have been discontinued completely, so no longer available in 41, 36 or 31mm and the Rolex Oyster Perpetual 41 Turquoise or 'Tiffany' dial (124300) , and the Rolex Oyster Perpetual 31 Candy Pink dial (277200) have also ceased production.

Rolex New Releases 2022 - A Complete Guide Global Watch Shop

Rolex New Releases 2022 - Our view

There's always a significant amount of hype around the new Rolex releases, and although it seems Rolex have made efforts to bring new models to market much faster after release over the last couple of years, there are some models from last year that have become even more exclusive with barely anyone having seen the new Rolex Daytona Meteorite dials from the new Rolex watch releases of 2021. Maybe more of interest through the 2022 release schedule will be what watches will be discontinued, and how this will impact their value going forward as this will directly effect those who currently own a piece removed from production. We'd love to know your take on the new Rolex releases 2022 and subsequent discontinuations, why not join the conversations with us on Instagram and let us know your views.

Rolex is a luxury household name. It is a prestigious watchmaker with a longstanding and reputable history of creating timeless classic watches the world over. Despite producing more than a million timepieces every year, Rolex still commands maximum value and respect in the watch (and wider) industry. Owners sell their pre-loved and often unworn watches daily via various means and methods. Quite staggeringly, Paul Newman’s Exotic Rolex Daytona 6329 was sold at a New York auction for a record-breaking $17.75 million in October 2017. Despite originating in 1905 at the hands of Hans Wilsdorf, its popularity, reputation, and value have increased exponentially over the last hundred years, and the demand shows no sign of slowing down. 

So, if you think you are ready to sell your Rolex, we have put together a comprehensive ‘sell my Rolex in the UK’ guide. This how-to guide is designed for those of you who have been toying with the ‘sell my Rolex’ thought process but are looking for more information or reassurance on how best to go about it. You can also look to answer some of the burning questions you might have about how to sell your Rolex.

What To Do Before You Sell a Rolex in London

Before selling your Rolex, there is some groundwork to do which could prove to be beneficial to you. Below are some of the prerequisites you can do and obtain to help you out when you want to sell a Rolex in London.

Gather Information

Firstly, before you google “sell my Rolex in the UK” or “sell my watch in London”, you want to collate as much information about your watch as you can. Important information to identify should include its age, reference number and specific model number. Also, try to identify whether your watch is a limited edition or a collectable iconic model or series. If you can, try to get an understanding of how many of your watches are in circulation, as this will help you to determine the actual value of your watch. 

Know the History and Specifications

Along with identifying some key information regarding the specifics of your watch, there is some additional information that you could obtain to help you when it comes to selling your watch. What is more, certain features could see the value of your watch increase. Here is a list of some of the things you might need to have or understand about your watch to make the process easier and more lucrative. 

Best Places To Sell My Rolex - Where Can I Sell My Watch?

Now that you have collated as much information about your watch as possible, you can start to consider where you might sell your watch. 

Sell My Rolex in London 

Here at Global Watch Shop, we have a combined total of more than 30 years of experience in buying and selling luxury watches. We pride ourselves in being one of the watch shops in London to be recognised in the WatchPro Hot 100 list for excellent customer service, rapid growth and commitment to building a reputable brand. We work for and with our customers to provide you with the best and most comfortable experience selling your Rolex in London. 

So, if you are local to London or happy to travel to London, then we would love to meet you. We welcome customers into our store in the world-famous London Silver Vaults. We are conveniently situated in central London on Chancery Lane. You can make an appointment to bring your watch to us or turn it up on the day. 

Selling Outside of London

While it may be easy to find watch shops in London, finding one outside of London can be difficult. We understand that travelling to London isn’t always feasible or convenient for you and are happy to accommodate your needs and wishes. So, if you cannot get to London, then fear not; we offer a service for anyone looking to sell their watch outside of London. We offer a secure, free of charge, fully insured, next-day delivery service. This service allows you to conveniently ship your watch to us from your local post office. Once we have received your watch and agreed on the purchase price, the funds will be sent to your chosen account on the day of the sale. 

We aim to offer you a fair price and a fast and seamless service that gives you peace of mind and confidence when selling your watch from around the UK. Before sending your watch, you can complete our online form to provide us with some details about your watch, and we can give you a price. The form should only take you a few minutes to complete, and we endeavour to get back to you with a price within office hours. 

Selling A Rolex Quickly

We operate a very efficient service designed so that process should be quick and easy from start to finish. When selling your watch in person, our guidelines are that it usually takes less than an hour from providing our quote to the cleared funds arriving in your nominated account. 

If you are selling your watch via our portal service, then in the overwhelming majority of cases, you should receive the cleared funds in your account the same day we receive your Rolex.

How Much Can I Sell My Rolex In The UK For?

We understand that this is a burning question, and we will not make you wait any longer for the answer. 

As touched on above, there are several contributing factors when it comes to valuing your Rolex. It will depend on the model, the condition and any of the original packaging and paperwork that you can provide. As discussed, the more information you can provide us with, the better. 

The best way to get a price is to fill out an online form to provide us with some details regarding your watch, upload some photos, and we will get back to you straight away. 

No-Obligation Quote

At no point are you obligated to sell your watch to us. If you are considering it or would like to receive a quote on its value, then fill out our form, and we will get back to you with a no-obligation quote. 

Buying And Selling A Online

When selling watches, we ensure all of our watches are checked for authenticity, quality and ownership. If you are buying a pre-owned Rolex, we ensure that it is polished and serviced (if required) before being sent to a customer to ensure it is in the best possible condition. We provide you with a quality promise to give you the utmost confidence when buying from us, whether online or in person. We will also provide you with the highest quality imagery and detailed information. We also offer a return service within seven days of purchase for your peace of mind. 

You can, of course, choose to visit our store in person should you want to look at a watch before committing to purchase. If you want to do this, then feel free to make an appointment with us. 

I Know What I Want

If you know what watch you are looking for and it is from one of our selected brands but not visible on our website, then please do get in touch. We can source a variety of watches that may not be on our stocklist. 

Common Questions

I want to sell my watch in London, but it is not a Rolex; what can I do? 

At the Global Watch Shop, we sell and buy a whole range of luxury watches, not limited to Rolex. You can take a look at the brands we typically sell and buy, which include some of the following; Audemars Piguet, Cartier, Tag Heuer, Hublot, Omega and many, many more. Visit our brands' page for the full list. 

Can I Buy a Watch As Well As Sell My Watch?

Absolutely. We sell luxury men’s and women’s watches from many prestigious brands. We have access to many of the largest watch specialist suppliers in the UK and can offer you a huge range of watches. Our service goes above and beyond to help guide you through the entire purchase process, offering our experienced advice on materials, styles, brands and designs. We understand that buying a prestigious watch is a big decision, and we are here to guide you through it. 

If you are looking to sell your watch and buy a new watch in tandem, we can buy your watch in part exchange for your new one. You can use your Rolex as credit or a deposit on your next purchase, should you wish to. Alternatively, you can use your existing watch as a deposit and take advantage of the flexible range of finance options that we offer. 

If the sale of your watch exceeds the value of your new watch, then we can offer an exchange and credit you with the additional funds to your nominated account.

Special Circumstances

Sometimes you may not have all of the information you need to sell. Here are some common problems and solutions. 

I want to sell my watch, but I am not sure of the reference number or serial number. What do I do?

There are several ways you can find the reference number of your Rolex. Firstly, if you have the accompanying paperwork, i.e. the warranty card, receipt, or service records, the reference number should be recorded there.

If, however, you do not have the accompanying paperwork, you will have to look at the watch itself. Where the reference number is found could vary depending on the watch. The Oysterquartz model, for example, is the only Rolex to have the number engraved on the back of the watch. 

On all other models, the reference number is typically hidden from view. To find the reference number, you will have to remove the bracelet on the 12 o’clock side to see the reference number engraved in the case. The number is in between the watch lugs hidden behind where the bracelet meets the case. If you are concerned about doing this, there are many YouTube tutorials you can follow. Alternatively, bring it to our London store, and we can do this for you. 

As with the reference number, the serial number can be found on the original paperwork should you have it. If you don’t, then once again, you will have to look at your watch to find it. 

The serial number is found on the opposite side of the reference number on the watch case. As before, you will have to remove the bracelet from the watch case but draw your attention to the 6 o’clock side, where you should find the serial number engraved on the case. Again this is something we can help you with, should you need it. 

Can I sell my Rolex without papers in the UK?

Undoubtedly having all of the original paperwork will help to sell your Rolex and increase its value. However, selling your Rolex without papers it possible. As a professional service, we will still be able to authenticate your watch without the original paperwork. We understand the movements and parts that make up a Rolex and have the knowledge and experience needed to determine the authenticity and subsequent value of your watch. 

The Ultimate Guide to Selling your Rolex in London Global Watch Shop

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I Have More Questions.

If you have any other questions about selling your Rolex, then please do not hesitate to contact our team of professionals. We are always happy to help. 

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